A logo’s job is to speak for the company it represents, to be its ever-vigilant ambassador. When we decided it was time to refresh our own brand, every designer had something creative to say. Here is an array of concepts, in various iterations, that led us to our current identity.
just do one on nbc, chicago
Check out the latest press on the Just Do One initiative!
We couldn’t have been more thrilled to see that NBC Chicago picked up the Just Do One Video Contest story! Check out all entries here. We also have a couple new contest ideas up our sleeve, so be sure to check out the Just Do One website for the latest.
melt
Melt is a new butter substitute that has both health benefits and weight loss properties. We developed the branding, packaging, and preliminary marketing materials (sell sheet and splash page, web).
Based on the flavor and performance of the product, and the stylish, sophisticated communication of the packaging, the client is receiving an amazing interest and acceptance of the product by national retailers including Whole Foods.
march 25th, 2009 | posted by claudia | fresh
cradlepoint
“Since our website was redesigned with the brand identity developed by the Foerstel team, user time on the site has increased 35%, page views have doubled, and sales are showing a steady 25% increase. Partners and customers alike have commented about the new brand and how impressed they are with the new look. Our partnership with Foerstel has been a brilliant strategic move for us.”
- Don Bush, Director of Marketing
Full disclosure - These are kind words from our former VP of Sales! Don moved to Cradlepoint to head up the Marketing and Business Development of this emerging technology. While we miss working with him as part of the Foerstel family, we are thrilled to continue our collaboration with him and be able to contribute to the success of this Boise company.
We refined their logo, and then completely revamped all of their packaging and marketing elements, including data sheets, brochures, and website.
march 23rd, 2009 | posted by mark | fresh
idaho shakespeare festival
The members of the Idaho Shakespeare Festival ensemble love their new van!
If you are in Boise, an evening under the stars at the Shakespeare Festival is truly one of the best summer experiences to take in. Bring a picnic and a blanket and settle in for an entertaining evening. Check out this season’s plays here.
march 20th, 2009 | posted by marie | causes
king arthur flour
Sometimes we put a great deal of thought and creativity into either pitching work or executing a concept, and it never ends up seeing the light of day. These gems, or “sleeping beauties”, hold a special place with us. We hope you enjoy them too!
We pitched this Vermont-based baking company with a multi-faceted campaign of innovative, thoughtful and well-executed concepts. We created everything from a refreshed brand identity, consumer ads and packaging, to an educational tour bus, product catalog, web redesign and a trade show booth. The objective was to create a campaign to launch a new product. We went a step further and recommended a whole new category of products: Special Request - Gluten-Free, DHA-added, low-fat, and Sugar-Free baking products and mixes.
In the end, the client chose to work with an east-coast firm, and we went back home with a portfolio with beautiful work!
Above is the logo evolution that takes into consideration the great deal of equity that already exists within their brand. Click “more” for a sampling of what we presented.
march 18th, 2009 | posted by mark | sleeping beauties
tom foerstel
Meet Tom Foerstel, founder and lead creative.
What is your educational background?
Art Center College of Design, Pasadena, California
Did you always know this is what you wanted to do?
Yes and no. I thought art was a hobby until I was a freshman in high school. I looked through a catalog from Art Center on my art teacher’s desk and decided that’s what I wanted to do and where I wanted to go to school. That was 1969, and I’ve never looked back.
What made you settle on opening up a creative collective in Boise?
I loved living and working in Los Angeles, but wanted to move to a smaller city to raise my family. Portland and Seattle were on the short list when I saw an ad for an art director at an agency in Boise…. more »
march 16th, 2009 | posted by holly | people + place
honest earth
You may recognize Honest Earth from the aisles of Whole Foods, Costco, Publix, HEB, Safeway, and Meijer.
Our participation in the Honest Earth line has been complete, from brand name exploration and logo development to package design, website launch, and sales materials.
march 13th, 2009 | posted by linda | fresh
evolution of our logo
A logo’s job is to speak for the company it represents, to be its ever-vigilant ambassador. When we decided it was time to refresh our own brand, every designer had something creative to say. Here is an array of concepts, in various iterations, that led us to our current identity.
march 11th, 2009 | posted by mark | treasure chest
the office
One of the most satisfying aspects of our business is watching a concept take shape. We had a unique opportunity last year when we purchased a vacant restaurant building and created a new workplace for ourselves. With Rob Thornton as our architect and Mikayla Latta as our interior designer, (plus a very demanding client) we transformed a cold, dark, dreary cave into an airy, light-filled space. This is the proverbial silk purse from a sow’s ear!
As we move into spring, our work on the exterior of the building will continue, including signage, landscaping (including an organic vegetable garden in the back area) and getting the patio ready for breaks and lunches “al fresco.”
march 9th, 2009 | posted by tom | people + place
meet the staff
We work with clients across the country and many internationally as well, most of whom our design team (which makes up over half of the company) haven’t met. So, here we are - though there are some missing.
march 9th, 2009 | posted by tom | people + place
