my private idaho
Although I live only five minutes from downtown, I am constantly reminded of one of the beautiful aspects of living in the remarkable city of Boise. Our yard is regularly visited by raccoons, skunks, foxes, coyotes, squirrels, countless birds and even the occasional bobcat and baby bear. This morning we hosted a family of “resident” deer who loved the soft dirt and ample smorgasbord of our front yard flowerbed.
iTrust
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.
Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old stock images used for most bank marketing presentations. At our recommendation, an integral part of the process was the development of a simple messaging device that would be easily recognized as part of the branded campaign. Voilá! The iTrust campaign was born. As for the iTrust brand look, we wanted to do something different that would stand out, so we combined a vibrant color palette with whimsical images to inspire interest and help define the selected financial products. Plus, how often do you get to use fish, pig, and lion images to represent banking?
