it’s a blast working with dynamite
- new brand identity
- new packaging and brand architecture
Dynamite has a long history of commitment to providing the highest quality, environmentally sound products for animals, people, and the soil. We were impressed when they came to us with the primary goal of making their packaging more sustainable. It wasn’t easy finding the right solution for the packaging that protected the integrity of the product, fit the shape of the product better, weighed less for shipping, drastically reduced the amount of non-renewable resources being used in the manufacturing and shipping process, and finally, was a recyclable paper material.
Foremost in the new branding, messaging and package design was clear communication about the quality and integrity of this company and their products. In addition to quickly indicating the use of the product to the customer, it also had to convey an all-natural product which is handmade in small batches, and at the same time communicate the cutting-edge science that backed each of the formulations. Not to mention creating a clear differentiation between each of the product lines. It was a big job, but as you can see in the before and after photos, Debbie (the lead designer on the project) and the team did a bang-up job!
The launch was a great success , the new packaging was a hit, and we had a great time working on this project with Dynamite. Yeah, ok……we had a blast!
woodstock revival
Woodstock Farms was introduced over a decade ago to serve as the natural and organic value brand for both natural and conventional supermarkets needing an option in that category. With over 350 products Woodstock has a presence in almost every aisle of the grocery store. Here is an example of their previous packaging:
The branding, messaging and package design had not changed since its introduction. Our goal was to reinvigorate the brand and create a new image that was relevant and resonated with the natural and organic consumer of today–and tomorrow!
Our work included branding, messaging, brand architecture, package design, collateral, web design, brand style guide and market research components. A major consideration that influenced our work on the project was the client’s desire to research and implement sustainable packaging practices whenever possible.
A significant part of the Woodstock product offering is their packaged bulk items. Working with the client we developed a new system of categorizing the various products to help the consumer find the product they are looking for while quickly and clearly communicating its unique benefits.
The new packaging will start rolling out this summer and continue through the second half of the year.
