Woodstock Farms was introduced over a decade ago to serve as the natural and organic value brand for both natural and conventional supermarkets needing an option in that category. With over 350 products Woodstock has a presence in almost every aisle of the grocery store. Here is an example of their previous packaging:The branding, messaging and package design had not changed since its introduction. Our goal was to reinvigorate the brand and create a new image that was relevant and resonated with the natural and organic consumer of today–and tomorrow!
Our work included branding, messaging, brand architecture, package design, collateral, web design, brand style guide and market research components. A major consideration that influenced our work on the project was the client’s desire to research and implement sustainable packaging practices whenever possible.
A significant part of the Woodstock product offering is their packaged bulk items. Working with the client we developed a new system of categorizing the various products to help the consumer find the product they are looking for while quickly and clearly communicating its unique benefits.
The new packaging will start rolling out this summer and continue through the second half of the year.
april 6th, 2011 | posted by tom | fresh