fresh



it’s the real thing baby

10-0702 Get Real AdStahlbush is a real farm, run by a real family, growing real(ly) good food. The ad we created for them tells the story in a way that reflects their down-to-earth style and their commitment to sustainable practices.

july 30th, 2010 | posted by debbie | fresh

it’s spudtacular!

10-0330 ISF Spudtacular Booth

When your product is spudtacular, your trade show booth should be too. Don Odiorne, aka, Dr. Potato, at the Idaho Potato Commission asked us to come up with a trade show booth like no other, to promote his new video series, Stunt Tater. See all of Stunt’s episodes at spudtacular.com.

july 16th, 2010 | posted by marie | fresh, sleeping beauties

you say po-TAY-to, i say po-TOT-o

ipc_10-07_spuntandcoach-all-lo1Dan Quayle says potatoe. Oh well, it’s all good if it’s associated with the Idaho Potato Commission (IPC). Who doesn’t enjoy promoting the biggest commodity of our great state? Spudtacular.com is the latest, greatest promotion dreamed up by IPC’s VP of Foodservice, Don Odiorne (also known as Dr. Potato). Don asked us to provide some items for his next trade show event, promoting Spudtacular.com. Coasters, signs, cards–like I said, it’s all good.

july 16th, 2010 | posted by marie | fresh

shakespeare takes the stage

100615-shakespeareThis time it is the web stage! We are pleased to present the re-launch of IdahoShakespeare.org.

Complete with a Box Office, Calendar and overall information architecture–and a hot new look–the site has launched for what will be yet another wonderful season of performances.

We are thrilled to contribute to an organization that adds so much color to the cultural community here in Idaho. Check out Bat Boy: The Musical and Midsummer’s Night Dream - both now playing!

On Saturday evening, we celebrated the launch of the site and beginning of the season at Bat Boy (hilarious - a must see!). It was wonderful to be in the Amphitheater again eating good food with great people and enjoying such amazing talents. Other highlights from the night: alpine glow (after weeks of rain here in the high mountain desert) and two eagles soaring overhead throughout the show. A perfect night and wonderful way to celebrate work by our rockin’ web team.

june 15th, 2010 | posted by holly | causes, fresh

white wall + creative people = results

thewall1

The modern architecture in our building (aka large white spaces) prompted us to create some modern art of our own. Each of us took home a 16×16-inch canvas and in a month we brought them back together to display who we are collectively. Ralphie, our resident cat, painted her all-black masterpiece with metallic paint, to hold all the paperclips she collects from around the office.

june 14th, 2010 | posted by marie | fresh, people + place

it’s the h-bowl baby

10-0324 First Round logosBoise is a sports town. It’s kind of bred into Idaho folks. So, when we found out we were chosen to redesign the logo for our local Humanitarian Bowl we did a little happy dance. A great project for some equally great people.

june 10th, 2010 | posted by debbie | fresh

for the love of facebook


10-0422 FaceBard Page f

Can’t get enough facebook? Pick up an Idaho Shakespeare program next time you’re at Shakespeare Under the Stars and see how creative foerstel can be (in print)!

june 10th, 2010 | posted by marie | causes, fresh, people + place, press, sleeping beauties, sustainability

heartland mill banners

10-0510 PopUp Bnr_1Heartland Mill is a family-owned company that produces organic flour and other organic grain products. In 2009, they asked the Foerstel team to create a backdrop for their trade show exhibits. Now, to complement the backdrop and expand their trade show possibilities, we were asked to create two retractable banners. You might say we had a “field day” with this project!

june 1st, 2010 | posted by jim | fresh

fits to a tee

teeccino-family

When our client, Teeccino, wanted to take their herbal coffee and make it good-to-go, we helped them with packaging for a new line of  “tee-bags” – individual Teeccino packets that are easy to keep in a purse or desk, handy for a convenient, easy single serving anytime.

may 31st, 2010 | posted by linda | fresh

aspen mulling spices

aspen-logo-oldnew-blogAspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&Wicks, Aspen’s renowned gift shop. Although these spice drinks became available throughout the U.S. and the world, the packaging system was fragmented and didn’t effectively communicate the brand’s unique history and personality.

Foerstel was approached by the Aspen Mulling Company with the challenge of revitalizing their packaging and identity system, and creating an effective brand architecture that included a new line of Gourmet Treats and Bread & Muffin Mixes.

The result evokes the “gifty”, “homey”, and welcoming nature of the Cider Spices experience. The results of our re-branding effort? Better retail awareness and reported sales increases of up to 300 percent! Check out the packaging and collateral below… more »

may 25th, 2010 | posted by holly | fresh
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