fresh



no-plastic, eco-friendly flash drives

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GIGS2GO is a small set of ‘Tear and Share’ USB drives, about the same size as a credit card, each drive can be torn off and used or handed out to others. Yanko Design notes that the four-pack of thumb drives is made from 100% post-consumer molded paper pulp with no plastic.

You can tear off an individual 1GB drive like a phone number on a flyer for a cat-sitter. Designed by Kurt Rampton and BOLTgroup, the drives allow for quick, on-the-go data transfer of large files that can’t be emailed or in situations where email is not an option.

They are designed towards use in business meetings, video/music sharing, portfolios, etc. The pack could be kept inside your wallet to enable them to be shared quickly and can be easily labelled with a marker pen.

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[via psfk]

april 15th, 2013 | posted by megan | daily inspiration, fresh

our client made the editor’s pick at expo west

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Food allergies continue to be a huge market driver for natural foods innovation. Standing out among many new products in this category, these nine companies at Expo West 2013 have created delicious “free-from” products that meet shoppers’ needs to avoid common food allergens such as gluten, dairy, soy, nuts and eggs while delivering the taste and texture that consumers crave. Our client, Cybele’s Free-to-Eat, was featured among the nine standout products at the show (and showcased our engaging and informative package design).

Watch Delicious Living Editor-in-Chief, Elisa Bosley, in action as she walks us through her faves from the show floor.

[source: newhope360]

march 27th, 2013 | posted by megan | fresh, press

foerstel’s package design selected for eye-catching excellence


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Our Beanfields Bean & Rice Chips package design was recently included in a select group that was recognized by newhope360 for being an eye-catching design at Expo West 2013.

“How do you stand out on shelf? These 30 companies at Natural Products Expo West 2013 have figured out a way through color and attention-grabbing typography.”

This striking package design was created by our Creative Director Claudia Button.

march 19th, 2013 | posted by megan | fresh, organic, press

idaho shakespeare festival

We proudly partnered with local Boise company Retroscope Media to capture some spectacular moments of the Idaho Shakespeare Festival into a series of promotional videos. Have a look here!

november 21st, 2012 | posted by megan | fresh, people + place

recycled skateboard sunglasses

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What happens to all those dismantled skateboards after they become completely destroyed? Several designers have come up with a way to give that old skateboard a second life.

Los Angeles-based company Diamond Supply Co. unveiled their new line of sunglasses made from recycled skateboards at the recent Agenda trade show in California These psychedelic shades, which are sure to be the trend amongst the skaters, sport retro-inspired frames made of multicolored layers of recycled wood from skateboard decks.

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november 9th, 2012 | posted by megan | daily inspiration, fresh

the art of upcycling old newspapers

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While some say the newspaper industry is dying, New Mexico-based artist, Donna Ruff finds beauty in the newsprint, creating intricate designs using newspapers as her canvas.

“Using unconventional techniques to make densely patterned drawings that refer to calligraphy and natural forms, she finds beauty and inspiration in sacred texts such as the Torah and the Qur’an, but also in the New York Times and the Manhattan phone book; in cathedrals, mosques and synagogues, but also in the warehouses of Chicago and Brooklyn.”

In her series, titled ‘Cut Paper’, Ruff cuts fine, intricate patterns that reflect ornamental shapes typically found on decorative lace or doilies. “giving equal weight to both the positive and negative space of the pages”.

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november 7th, 2012 | posted by megan | daily inspiration, fresh

wada farms unveils restored truck at PMA

In 2013, Wada Farms will be celebrating their 70th year anniversary. In anticipation of this upcoming milestone, the original truck Frank Wada drove to Idaho was restored just-in-time for its unveiling at Produce Marketing Association. The guys at the Pingree shop did an excellent job, especially given the extremely short timeline they had to finish the truck. Here’s a glimpse of what their booth looked like at PMA.

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Congratulations Wada Farms and cheers to another 70 successful years!

november 5th, 2012 | posted by megan | fresh

spotted in socal

The LA Times recently spotted the Idaho Potato Commission’s 6-ton Potato Truck and apparently already had an 18′ fork that was just big enough to dive right in!

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“Pasadena’s 18-foot fork finally has food to match its massive scale.

Drivers heading toward the median that splits Saint John and Pasadena avenues have likely gotten used to the giant wooden utensil stuck in the road. But Tuesday afternoon, they were also greeted by a six-ton Idaho potato.

The Idaho Potato Commission is celebrating its 75th year by taking what they’ve dubbed the world’s largest spud on a 36-state road trip, said Kaiti Frickey, part of the “Tater Team” that has been carting the potato around for more than six months.

“We’ve had a crowd all day since we got here at 11 a.m.,” Frickey said. “We’re basically potato baby sitters.”

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The potato commission kicked off the road trip with a $100,000 donation to Meals on Wheels and are accepting donations for the charity at each stop, Frickey said. Using a bright red truck and trailer, the Tater Team has had no trouble zipping down freeways with their giant spud chained down.

Philip Coombes, who is an original member of Pasadena’s “Fork in the Road Gang,” helped coordinate the potato’s stop in Pasadena as a fun way to help raise awareness of his own “Put a Fork in Hunger” food drive Nov. 10 and 11. Last year, he said the drive raised more than five tons of food that fed people in Pasadena’s Central Park on Thanksgiving Day.

“The potato weighs six tons, and we’ve got to bring in least that much this year,” Coombes said.

Frickey said the spud will remain near the fork on the 200 block of Bellefontaine Street until 6 p.m. Tuesday and is headed for the Farmers Market at 3rd Street and Fairfax Avenue this weekend.

But hungry onlookers beware: The giant potato is made of a steel frame, plywood, sculpting foam and concrete. Frickey said a real tater of this size would have taken more than 10,000 years to grow.”

Source: LA Times

october 17th, 2012 | posted by megan | fresh, press

design annual 53

We received our copy of Communication Arts‘ Design Annual 53, September/October this morning and were finally able to see our entry featured within this prestigious publication. Congratulations again to our very own Jeff Harder who completed this wine package design for DC Flynt MW Selections!

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september 13th, 2012 | posted by tom | fresh, press

how consumers choose healthful foods

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(Full size image here)

september 11th, 2012 | posted by tom | causes, fresh, organic
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