fresh

Heartland Mill is a family-owned company that produces organic flour and other organic grain products. In 2009, they asked the Foerstel team to create a backdrop for their trade show exhibits. Now, to complement the backdrop and expand their trade show possibilities, we were asked to create two retractable banners. You might say we had a “field day” with this project!

When our client, Teeccino, wanted to take their herbal coffee and make it good-to-go, we helped them with packaging for a new line of  “tee-bags” – individual Teeccino packets that are easy to keep in a purse or desk, handy for a convenient, easy single serving anytime.

Aspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&Wicks, Aspen’s renowned gift shop. Although these spice drinks became available throughout the U.S. and the world, the packaging system was fragmented and didn’t effectively communicate the brand’s unique history and personality.

Foerstel was approached by the Aspen Mulling Company with the challenge of revitalizing their packaging and identity system, and creating an effective brand architecture that included a new line of Gourmet Treats and Bread & Muffin Mixes.

The result evokes the “gifty”, “homey”, and welcoming nature of the Cider Spices experience. The results of our re-branding effort? Better retail awareness and reported sales increases of up to 300 percent! Check out the packaging and collateral below… more »

Racy little sports car. Seats four. 90 mpg. Under $25,000!

An innovative, green car company, Avera Motors is launching an amazing sports car in the not-so-distant future. In the meantime, here is their teaser website to give you an idea of what lies ahead. More details to follow…

With new biodegradable packaging from Stahlbush Island Farms, these items will now be able to go full circle - from the ground, to the ground. Plus, the debut of this revolutionary new packaging gave us the chance to update all of their packages with a bit of a refresh. Another bonus: our in-house illustrators, Claudia Button and Mark Curtis, enjoyed the opportunity to showcase their talents.

With a company as large and robust as POWER, it’s often difficult to distill down a marketing message from everything the company does and wants to communicate. For this new series of branding ads, we convinced them to simply focus on the “Look to the RAM” theme we’ve used in other ads and marketing materials. And rather than featuring images of their wind turbines, power plants and transmission lines, we again played up POWER’s laid-back style and sense of humor, using images of classic, obviously-not-POWER-made engineering marvels. With the ram looking on, of course.

After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.

Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old stock images used for most bank marketing presentations. At our recommendation, an integral part of the process was the development of a simple messaging device that would be easily recognized as part of the branded campaign. Voilá! The iTrust campaign was born.

As for the iTrust brand look, we wanted to do something that would stand out, while helping to define the selected financial products. To accomplish this, we paired a vibrant color palette with whimsical icons and business silhouettes, then applied it across the board—to new brochures, banners, posters, countertop displays, and statement stuffers.

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To kick off Moxie’s new campaign, we collaborated with Donahoe Pace, our agency partner, on some Mocha Monday posters. Nowadays, with “having a case of the Mondays” reaching pandemic levels, taking the suck out of Mondays seemed like a worthwhile effort and a noble undertaking.

So we attacked, head on, with shocking images of the horrific events known to mostly occur on that formerly-wretched day. Sure, we got paid. But our real reward is hearing “TGIM” chants early most Monday mornings rising above the din of the connector traffic.

Treasure Valley Packaging proves that just because a brand is budget friendly doesn’t mean that it can’t be stylish and engaging as well. The TJ Farms Select brand beautifully covers everything from frozen fruit to salad dressings, veggies to waffles, and orange juice to French fries.