fresh
just another mocha monday
To kick off Moxie’s new campaign, we collaborated with Donahoe Pace, our agency partner, on some Mocha Monday posters. Nowadays, with “having a case of the Mondays” reaching pandemic levels, taking the suck out of Mondays seemed like a worthwhile effort and a noble undertaking.
So we attacked, head on, with shocking images of the horrific events known to mostly occur on that formerly-wretched day. Sure, we got paid. But our real reward is hearing “TGIM” chants early most Monday mornings rising above the din of the connector traffic.
value priced, premium presentation
Treasure Valley Packaging proves that just because a brand is budget friendly doesn’t mean that it can’t be stylish and engaging as well. The TJ Farms Select brand beautifully covers everything from frozen fruit to salad dressings, veggies to waffles, and orange juice to French fries.
pedal to the metal
Closed course, eight hairpin turns in two miles, driving a precision German car as fast as possible, what’s not to like? Welcome to the Bogus Basin Bacchanalia - the only officially sanctioned hillcross event by the Porsche Club of America, sponsored locally by the Silver Sage Porsche Club. Jeff seemed like the perfect designer for this fun project, being a Porsche lover himself (ask him about his vintage 1968 911). Both he and Tom will be participating in this event over Memorial Day - boys will be boys!
the man brunch
As the joke goes, what is Mother’s Day without all the gifts and hoopla? Father’s Day!
But our client, Chandlers Steakhouse, is working to change all that at the Man Brunch where not only will dads get their day in the sun, but 100% of the proceeds go to benefit the Women’s & Children’s Alliance. So put away that tie or aftershave and give dad what he really wants - beef & beer - for dad’s day!
now available at a location near you
One of the thrills of being a graphic designer is seeing your work appear in a public place. Many of our clients are in the food industry, so we get to see our work every time we go to the grocery store!
That being said, we are particularly pleased to see the Simplot UpSides product at our local Boise Co-op in the frozen food aisle. We created the brand identity and packaging for this line, now being introduced into retail stores with our little Boise Co-op being one of the first!
It’s kind of a unique story because UpSides is a foodservice product. However, as Toni Anthony, Marketing Manager for New Products at Simplot said, “Even though it was developed for foodservice, the package design is so engaging and well-designed that the product line is easily making the transition into a retail environment.”
Ah yes, I couldn’t have said it better myself.
lost and found
It’s gray, cloudy, windy and cold outside now but we are dreaming of warm summer evenings as we work on this fun and summery wine label for a new rosé from DC Flynt MW Selections. If you’re looking for a light and delicious complement to any summer meal, Lost Summer California Rosé is Paradise-Found!
carefast protein supplements
CareFast approached Foerstel to help them develop a brand identity, package design, and brand architecture for the launch their soy, whey and rice protein supplements. Their goal is to stand apart in an already-crowded category by offering a line of products that are specifically formulated to meet consumers needs. They wanted a look and feel that did not blend in with the typical bodybuilder look many of their peers employ. So we developed this modern, clean design with a natural feel. A unique selling point is that CareFast supplements come in smaller canisters – typically half of what you normally commit to when purchasing competitive products. This enables CareFast to entice new trial by offering a much lower price point. Find out more at their web site and check out the whole line below….
no pizza eater left behind
It’s hard to simultaneously be a pizza eater and a vegan. Or at least it was before our client Tofurky developed a new line of pies. They combined their great meatless sausage and pepperoni products with the new revolutionary vegan cheese (it really melts!) from Diaya. Now no pizza eater need be left behind.
And, for pepperoni toppings for your own pizza (and other) creations, see below…
fruitzio sell sheet for crispy green
As the leading U.S. provider for innovative, all-natural freeze-dried fruit snacks, Crispy Green believes in this simple philosophy: keep it pure, keep it tasty and keep it wholesome. They recently introduced an exciting new line, FruitziO premium freeze-dried fruit snacks, and hired Foerstel to create the sell sheet.
iTrust
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.
Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old stock images used for most bank marketing presentations. At our recommendation, an integral part of the process was the development of a simple messaging device that would be easily recognized as part of the branded campaign. Voilá! The iTrust campaign was born. As for the iTrust brand look, we wanted to do something different that would stand out, so we combined a vibrant color palette with whimsical images to inspire interest and help define the selected financial products. Plus, how often do you get to use fish, pig, and lion images to represent banking?
