A logo’s job is to speak for the company it represents, to be its ever-vigilant ambassador. When we decided it was time to refresh our own brand, every designer had something creative to say. Here is an array of concepts, in various iterations, that led us to our current identity.treasure chest
40 free drawing tutorials
If you enjoy drawing like I do, would like to learn how or just improve your skills, this link provides you with 40 free drawing tutorials covering a multitude of topics and styles. Ain’t the internet grand?
do you remember…
…the 21st night of September? If you remember that song by Earth, Wind & Fire, then you may even remember some of these “essential” graphic design tools. (I’m really dating myself now.) During our recent move, I found these in the black hole of my desk. I just couldn’t bring myself to throw them away, even though there’s not a chance I’ll ever use them. Well, I confess, I do still use my e-scale occasionally. Ba de ya.

the ted conference

I saw a documentary about the TED Conference last night and was amazed and inspired. There is so much in the media and even our personal experiences every day that can cause frustration and negativity. This conference is all about incredibly gifted people using their creativity, imagination and hard work to create positive change for the whole world.
grist’s guide to green iphone apps
We have a special place in our hearts for Grist because of their sharp wit and fresh voice in environmental reporting. Here is our latest favorite from them, because Grist loves iPhones, we love our iPhones, and we love Grist!
holes in your font?

There are holes in your font! But that’s a good thing. In the spirit of Earth Day, we feel it would be a good time to let you know that the old beloved font Arial is now available with a lighter carbon footprint! By studding each letter with tiny holes—unnoticeable at 12-point size or below—you will use 20% less ink. Download here.
evolution of our logo
A logo’s job is to speak for the company it represents, to be its ever-vigilant ambassador. When we decided it was time to refresh our own brand, every designer had something creative to say. Here is an array of concepts, in various iterations, that led us to our current identity.old-school idahoan


As I was digging through old files in preparation for Idahoan’s 50th Anniversary, I ran across some of these old packages I thought I’d share. Vintage at its finest! While I wasn’t around to design the above, I did design the latest, click “more” to check it out.







