crav’ems
may 7th, 2010 | posted by mark | sleeping beauties
The assignment: create naming, branding, messaging and package design for a line of unique, crispy, healthy snack chips made from cassava – potato’s South American cousin. Make the product pop off the shelf, appealing to adults and kids alike. Communicate fun, flavor, and health benefits.
The result: Crav’Ems! Too bad these delectable snacks in the sassy packaging never saw the light of day, or the grocery shelf. We think consumers would have gone ape over them!
