After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.

Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old stock images used for most bank marketing presentations. At our recommendation, an integral part of the process was the development of a simple messaging device that would be easily recognized as part of the branded campaign. Voilá! The iTrust campaign was born. As for the iTrust brand look, we wanted to do something different that would stand out, so we combined a vibrant color palette with whimsical images to inspire interest and help define the selected financial products. Plus, how often do you get to use fish, pig, and lion images to represent banking?

A new package for a new product, part of our on-going work for Schär, the leading manufacturer of gluten-free products in Europe.

Blackberry Patch hired Foerstel to redesign the packaging for “Dream”, their gourmet fruit topping. Working through the initial strategy brief, we convinced the client that the packaging could far exceed their expectations by not only  standing out on the shelf and creating an image of delicious, high quality products, but also work as a unique, fun and tasty gift item, right off the shelf. To accomplish all of this, the labels were designed using customized whimsical illustrations with unique images for each of the three flavors. The scalloped edges of the label created a fun design element that added a special touch. A new container and lid were chosen, along with a precious little “gift tag” for each flavor. The results–a dreamy design and a sweet little gift like no other in its category!

Trident Seafoods hired Foerstel to redesign their Smoked Salmon product with gift-style packaging. Trident chose our “tin box design” with a salmon constellation on the face panel. The stars knock out to the metal container, while other elements within the design are embossed. The final result is stunning and can be seen in stores this month! Click below to see detail shots.

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On the heels of their Happy Hour recipe contest, the Idaho Potato Commission asked us to create a set of cards featuring the winners from the Women Chefs and Restaurateurs category. Step aside, beer nuts!

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Fresh off the introduction of a new brand identity and package redesign for their premium line, Harvest Classic asked us to take a look at their Breadlover’s brand and packaging. Dare we say it had grown stale over the years? We started from scratch, creating a whole new look and the resulting sales increase has been the best thing since–you guessed it–sliced bread!