evolution of a brand
april 8th, 2009 | posted by mark | fresh
Compostable picnicware that outperforms the plastic stuff, and it’s made from a combination of potato and other vegetable starches! Great concept, great product, great name, and all it needed was an effective launch strategy that included brand identity, packaging and a slew of marketing and promotion materials. Below is a selection of brand identity concepts that were presented to the client. 
