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	<title>foerstel : creative + results</title>
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	<link>http://www.foerstel.com</link>
	<description></description>
	<pubDate>Thu, 02 Sep 2010 15:40:14 +0000</pubDate>
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		<title>on the horizon</title>
		<link>http://www.foerstel.com/on-the-horizon/</link>
		<comments>http://www.foerstel.com/on-the-horizon/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:37:06 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1995</guid>
		<description><![CDATA[
Hearing and seeing new things are all part of downtown Boise life. This morning was no exception. Hot air balloons were continually rising from above the Connector&#8211;probably about 15 in all. Boise is such a great place to live and work!




]]></description>
		<wfw:commentRss>http://www.foerstel.com/on-the-horizon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>graphic design with the planet in mind</title>
		<link>http://www.foerstel.com/graphic-design-with-the-planet-in-mind/</link>
		<comments>http://www.foerstel.com/graphic-design-with-the-planet-in-mind/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 22:24:43 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1979</guid>
		<description><![CDATA[In an on-going effort to offer our clients up-to-date, relevant knowledge about packaging trends, we invited John Bernardo of Sustainable Innovations to hold a seminar at Foerstel last week on The Essentials of Sustainable Packaging. What an amazing and complex subject, as well as timely and important to our industry!
John’s long history of consulting to [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/graphic-design-with-the-planet-in-mind/feed/</wfw:commentRss>
		</item>
		<item>
		<title>john-out to lunch</title>
		<link>http://www.foerstel.com/john-out-to-lunch/</link>
		<comments>http://www.foerstel.com/john-out-to-lunch/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 22:03:16 +0000</pubDate>
		<dc:creator>laura</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1970</guid>
		<description><![CDATA[Around the office, we have always had an &#8220;inkling&#8221; that John marches to the beat of a different drummer. So the fact that this fellow designer has decided to take a 6-month sabbatical to work on a personal project has come as no surprise.
John and his wife, Mati, have a project they have been working [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/john-out-to-lunch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>local, organic farm tour</title>
		<link>http://www.foerstel.com/local-organic-farm-tour/</link>
		<comments>http://www.foerstel.com/local-organic-farm-tour/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:49:15 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1933</guid>
		<description><![CDATA[

Early last Wednesday morning, strong coffee in hand, Jim Hall and I made the 2 hour journey to Buhl, one of Southwest Idaho’s quaint farming towns. We volunteered to help with the Organic Farm Tour sponsored by NCAP (Northwest Coalition for Alternatives to Pesticides). As members of NCAP and with a good portion of our [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/local-organic-farm-tour/feed/</wfw:commentRss>
		</item>
		<item>
		<title>it&#8217;s a win, win, win!</title>
		<link>http://www.foerstel.com/its-a-win-win-win/</link>
		<comments>http://www.foerstel.com/its-a-win-win-win/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 19:36:59 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1954</guid>
		<description><![CDATA[
Here&#8217;s something that really gets us excited - The first annual Good Food Awards recognizing the trifecta of good food: delicious, socially responsible, and sustainably produced.
In its inaugural year, with an organic all-star judging panel that  includes Alice Waters and Nell Newman, Good Food Awards will be given to  winners in  seven [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-a-win-win-win/feed/</wfw:commentRss>
		</item>
		<item>
		<title>it&#8217;s the real thing baby</title>
		<link>http://www.foerstel.com/its-the-real-thing-baby/</link>
		<comments>http://www.foerstel.com/its-the-real-thing-baby/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:29:37 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1921</guid>
		<description><![CDATA[Stahlbush is a real farm, run by a real family, growing real(ly) good food. The ad we created for them tells the story in a way that reflects their down-to-earth style and their commitment to sustainable practices.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-the-real-thing-baby/feed/</wfw:commentRss>
		</item>
		<item>
		<title>it&#8217;s spudtacular!</title>
		<link>http://www.foerstel.com/its-spudtacular/</link>
		<comments>http://www.foerstel.com/its-spudtacular/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 21:35:13 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[sleeping beauties]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1901</guid>
		<description><![CDATA[
When your product is spudtacular, your trade show booth should be too. Don Odiorne, aka, Dr. Potato, at the Idaho Potato Commission asked us to come up with a trade show booth like no other, to promote his new video series, Stunt Tater. See all of Stunt&#8217;s episodes at spudtacular.com.

]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-spudtacular/feed/</wfw:commentRss>
		</item>
		<item>
		<title>you say po-TAY-to, i say po-TOT-o</title>
		<link>http://www.foerstel.com/you-say-po-tay-to-i-say-po-tot-o/</link>
		<comments>http://www.foerstel.com/you-say-po-tay-to-i-say-po-tot-o/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:22:50 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1880</guid>
		<description><![CDATA[Dan Quayle says potatoe. Oh well, it&#8217;s all good if it&#8217;s associated with the Idaho Potato Commission (IPC). Who doesn&#8217;t enjoy promoting the biggest commodity of our great state? Spudtacular.com is the latest, greatest promotion dreamed up by IPC&#8217;s VP of Foodservice, Don Odiorne (also known as Dr. Potato). Don asked us to provide some [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/you-say-po-tay-to-i-say-po-tot-o/feed/</wfw:commentRss>
		</item>
		<item>
		<title>shakespeare takes the stage</title>
		<link>http://www.foerstel.com/shakespeare-takes-the-stage/</link>
		<comments>http://www.foerstel.com/shakespeare-takes-the-stage/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 23:04:57 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1767</guid>
		<description><![CDATA[The ]]></description>
		<wfw:commentRss>http://www.foerstel.com/shakespeare-takes-the-stage/feed/</wfw:commentRss>
		</item>
		<item>
		<title>white wall + creative people = results</title>
		<link>http://www.foerstel.com/white-wall-creative-people-results/</link>
		<comments>http://www.foerstel.com/white-wall-creative-people-results/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:43:02 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1777</guid>
		<description><![CDATA[
The modern architecture in our building (aka large white spaces) prompted us to create some modern art of our own. Each of us took home a 16&#215;16-inch canvas and in a month we brought them back together to display who we are collectively. Ralphie, our resident cat, painted her all-black masterpiece with metallic paint, to [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/white-wall-creative-people-results/feed/</wfw:commentRss>
		</item>
		<item>
		<title>it&#8217;s the h-bowl baby</title>
		<link>http://www.foerstel.com/its-the-h-bowl-baby/</link>
		<comments>http://www.foerstel.com/its-the-h-bowl-baby/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 22:01:00 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1761</guid>
		<description><![CDATA[Boise is a sports town. It&#8217;s kind of bred into Idaho folks. So, when we found out we were chosen to redesign the logo for our local Humanitarian Bowl we did a little happy dance. A great project for some equally great people.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-the-h-bowl-baby/feed/</wfw:commentRss>
		</item>
		<item>
		<title>for the love of facebook</title>
		<link>http://www.foerstel.com/for-the-love-of-facebook/</link>
		<comments>http://www.foerstel.com/for-the-love-of-facebook/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 18:41:31 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<category><![CDATA[sleeping beauties]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1799</guid>
		<description><![CDATA[

Can&#8217;t get enough facebook? Pick up an Idaho Shakespeare program next time you&#8217;re at Shakespeare Under the Stars and see how creative foerstel can be (in print)!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/for-the-love-of-facebook/feed/</wfw:commentRss>
		</item>
		<item>
		<title>heartland mill banners</title>
		<link>http://www.foerstel.com/heartland-mill-banners/</link>
		<comments>http://www.foerstel.com/heartland-mill-banners/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 19:34:58 +0000</pubDate>
		<dc:creator>jim</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1739</guid>
		<description><![CDATA[Heartland Mill is a family-owned company that produces organic flour and other organic grain products. In 2009, they asked the Foerstel team to create a backdrop for their trade show exhibits. Now, to complement the backdrop and expand their trade show possibilities, we were asked to create two retractable banners. You might say we had [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/heartland-mill-banners/feed/</wfw:commentRss>
		</item>
		<item>
		<title>fits to a tee</title>
		<link>http://www.foerstel.com/fits-to-a-tee/</link>
		<comments>http://www.foerstel.com/fits-to-a-tee/#comments</comments>
		<pubDate>Mon, 31 May 2010 17:15:12 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1743</guid>
		<description><![CDATA[
When our client, Teeccino, wanted to take their herbal coffee and make it good-to-go, we helped them with packaging for a new line of  &#8220;tee-bags&#8221; – individual Teeccino packets that are easy to keep in a purse or desk, handy for a convenient, easy single serving anytime.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/fits-to-a-tee/feed/</wfw:commentRss>
		</item>
		<item>
		<title>don&#8217;t give up on green</title>
		<link>http://www.foerstel.com/dont-give-up-on-green/</link>
		<comments>http://www.foerstel.com/dont-give-up-on-green/#comments</comments>
		<pubDate>Wed, 26 May 2010 20:26:12 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1708</guid>
		<description><![CDATA[
One of our clients recently decided to explore the possibility of packaging their products in “corn plastic”,  otherwise known as Polylactic Acid (PLA). Due to the controversy surrounding PLA our client is still debating if the product will make it to the shelf in the “corn bottle”. We decided some additional research was in order [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/dont-give-up-on-green/feed/</wfw:commentRss>
		</item>
		<item>
		<title>aspen mulling spices</title>
		<link>http://www.foerstel.com/aspen-mulling-spices/</link>
		<comments>http://www.foerstel.com/aspen-mulling-spices/#comments</comments>
		<pubDate>Tue, 25 May 2010 21:24:36 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1647</guid>
		<description><![CDATA[Aspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&#38;Wicks, Aspen&#8217;s renowned gift shop. Although these spice drinks became available throughout the U.S. and the world, the packaging system was fragmented and didn&#8217;t effectively communicate the brand&#8217;s unique history and personality.
Foerstel was approached by the Aspen Mulling Company with the challenge of [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/aspen-mulling-spices/feed/</wfw:commentRss>
		</item>
		<item>
		<title>buckle up</title>
		<link>http://www.foerstel.com/buckle-up/</link>
		<comments>http://www.foerstel.com/buckle-up/#comments</comments>
		<pubDate>Tue, 25 May 2010 14:37:45 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1656</guid>
		<description><![CDATA[
Racy little sports car. Seats four. 90 mpg. Under $25,000!
An innovative, green car company, Avera Motors is launching an amazing sports car in the not-so-distant future. In the meantime, here is their teaser website to give you an idea of what lies ahead. More details to follow&#8230;
]]></description>
		<wfw:commentRss>http://www.foerstel.com/buckle-up/feed/</wfw:commentRss>
		</item>
		<item>
		<title>full circle</title>
		<link>http://www.foerstel.com/full-circle/</link>
		<comments>http://www.foerstel.com/full-circle/#comments</comments>
		<pubDate>Tue, 18 May 2010 19:52:18 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1598</guid>
		<description><![CDATA[
With new biodegradable packaging from Stahlbush Island Farms, these items will now be able to go full circle - from the ground, to the ground. Plus, the debut of this revolutionary new packaging gave us the chance to update all of their packages with a bit of a refresh. Another bonus: our in-house illustrators, Claudia [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/full-circle/feed/</wfw:commentRss>
		</item>
		<item>
		<title>power engineers</title>
		<link>http://www.foerstel.com/power-engineers/</link>
		<comments>http://www.foerstel.com/power-engineers/#comments</comments>
		<pubDate>Mon, 17 May 2010 12:36:29 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1625</guid>
		<description><![CDATA[
With a company as large and robust as POWER, it&#8217;s often difficult to distill down a marketing message from everything the company does and wants to communicate. For this new series of branding ads, we convinced them to simply focus on the &#8220;Look to the RAM&#8221; theme we&#8217;ve used in other ads and marketing materials. [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/power-engineers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>branding you can bank on</title>
		<link>http://www.foerstel.com/branding-you-can-bank-on/</link>
		<comments>http://www.foerstel.com/branding-you-can-bank-on/#comments</comments>
		<pubDate>Fri, 14 May 2010 16:48:11 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1630</guid>
		<description><![CDATA[
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.
Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/branding-you-can-bank-on/feed/</wfw:commentRss>
		</item>
		<item>
		<title>just another mocha monday</title>
		<link>http://www.foerstel.com/just-another-mocha-monday/</link>
		<comments>http://www.foerstel.com/just-another-mocha-monday/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:48:20 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1622</guid>
		<description><![CDATA[
To kick off Moxie&#8217;s new campaign, we collaborated with Donahoe Pace, our agency partner, on some Mocha Monday posters. Nowadays, with &#8220;having a case of the Mondays&#8221; reaching pandemic levels, taking the suck out of Mondays seemed like a worthwhile effort and a noble undertaking.
So we attacked, head on, with shocking images of the horrific [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/just-another-mocha-monday/feed/</wfw:commentRss>
		</item>
		<item>
		<title>value priced, premium presentation</title>
		<link>http://www.foerstel.com/value-priced-premium-looking/</link>
		<comments>http://www.foerstel.com/value-priced-premium-looking/#comments</comments>
		<pubDate>Thu, 13 May 2010 20:33:37 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1604</guid>
		<description><![CDATA[
Treasure Valley Packaging proves that just because a brand is budget friendly doesn&#8217;t mean that it can&#8217;t be stylish and engaging as well. The TJ Farms Select brand beautifully covers everything from frozen fruit to salad dressings, veggies to waffles, and orange juice to French fries.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/value-priced-premium-looking/feed/</wfw:commentRss>
		</item>
		<item>
		<title>pedal to the metal</title>
		<link>http://www.foerstel.com/pedal-to-the-metal/</link>
		<comments>http://www.foerstel.com/pedal-to-the-metal/#comments</comments>
		<pubDate>Wed, 12 May 2010 18:11:41 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1587</guid>
		<description><![CDATA[
Closed course, eight hairpin turns in two miles, driving a precision German car as fast as possible, what&#8217;s not to like? Welcome to the Bogus Basin Bacchanalia - the only officially sanctioned hillcross event by the Porsche Club of America, sponsored locally by the Silver Sage Porsche Club. Jeff seemed like the perfect designer for [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/pedal-to-the-metal/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the man brunch</title>
		<link>http://www.foerstel.com/the-man-brunch/</link>
		<comments>http://www.foerstel.com/the-man-brunch/#comments</comments>
		<pubDate>Wed, 12 May 2010 17:37:07 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1572</guid>
		<description><![CDATA[
As the joke goes, what is Mother&#8217;s Day without all the gifts and hoopla? Father&#8217;s Day!
But our client, Chandlers Steakhouse, is working to change all that at the Man Brunch where not only will dads get their day in the sun, but 100% of the proceeds go to benefit the Women&#8217;s &#38; Children&#8217;s Alliance. So [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-man-brunch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>one is a lonely yet efficient number</title>
		<link>http://www.foerstel.com/one-is-a-lonely-yet-efficient-number/</link>
		<comments>http://www.foerstel.com/one-is-a-lonely-yet-efficient-number/#comments</comments>
		<pubDate>Wed, 12 May 2010 17:19:17 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1559</guid>
		<description><![CDATA[















Here is a true example of &#8220;it&#8217;s the little things that matter.&#8221;
To truly understand the genesis of this idea, you have to first understand the large and well-used soapbox we have in our office. On any given day one to seven people can be found standing on it spouting their opinion about a current topic [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/one-is-a-lonely-yet-efficient-number/feed/</wfw:commentRss>
		</item>
		<item>
		<title>now available at a location near you</title>
		<link>http://www.foerstel.com/now-available-at-a-location-near-you/</link>
		<comments>http://www.foerstel.com/now-available-at-a-location-near-you/#comments</comments>
		<pubDate>Tue, 11 May 2010 21:49:06 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1547</guid>
		<description><![CDATA[One of the thrills of being a graphic designer is seeing your work appear in a public place. Many of our clients are in the food industry, so we get to see our work every time we go to the grocery store!
That being said, we are particularly pleased to see the Simplot UpSides product at [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/now-available-at-a-location-near-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the diehards</title>
		<link>http://www.foerstel.com/the-diehards/</link>
		<comments>http://www.foerstel.com/the-diehards/#comments</comments>
		<pubDate>Tue, 11 May 2010 16:14:41 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1535</guid>
		<description><![CDATA[
You have to give these two props. Yesterday&#8211;80% chance of rain, 100% chance of soggy bottoms&#8211;and they still rode their bikes to work. Today&#8211;a repeat of yesterday&#8217;s weather, but let&#8217;s throw in 25 mph winds to make it that much more exciting. And, guess what? They still both rode in to work again. Linda and [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-diehards/feed/</wfw:commentRss>
		</item>
		<item>
		<title>sticking it to may in motion</title>
		<link>http://www.foerstel.com/sticking-it-to-may-in-motion/</link>
		<comments>http://www.foerstel.com/sticking-it-to-may-in-motion/#comments</comments>
		<pubDate>Mon, 10 May 2010 21:11:22 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1518</guid>
		<description><![CDATA[
Everyone loves stickers, right? Remember the really important ones as a kid? A gold star for a job well done, a Scooby Doo for a brave visit to the doctor&#8217;s office - cherished prizes of accomplishment. Here at Foerstel we cater to our inner children and our May in Motion participation screamed for stickers-a-plenty. We [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/sticking-it-to-may-in-motion/feed/</wfw:commentRss>
		</item>
		<item>
		<title>family-style transportation</title>
		<link>http://www.foerstel.com/family-style-transportation/</link>
		<comments>http://www.foerstel.com/family-style-transportation/#comments</comments>
		<pubDate>Mon, 10 May 2010 12:49:28 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1505</guid>
		<description><![CDATA[

My favorite mode of transportation much of the year is an old cruiser bike. My friends ask why I don&#8217;t get one of the new models that look like the old ones but that are lighter weight, have gears and are bright and shiny. I know my bike might not be much to look at, [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/family-style-transportation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>crav&#8217;ems</title>
		<link>http://www.foerstel.com/cravems/</link>
		<comments>http://www.foerstel.com/cravems/#comments</comments>
		<pubDate>Fri, 07 May 2010 19:53:57 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[sleeping beauties]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1495</guid>
		<description><![CDATA[
The assignment: create naming, branding, messaging and package design for a line of unique,  crispy, healthy snack chips made from cassava – potato&#8217;s South American  cousin. Make the product pop off the shelf, appealing to adults and  kids alike. Communicate fun, flavor, and health benefits.
The result:  Crav&#8217;Ems! Too bad these delectable [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/cravems/feed/</wfw:commentRss>
		</item>
		<item>
		<title>alternate eco</title>
		<link>http://www.foerstel.com/alternate-eco/</link>
		<comments>http://www.foerstel.com/alternate-eco/#comments</comments>
		<pubDate>Tue, 04 May 2010 21:57:06 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[sleeping beauties]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1485</guid>
		<description><![CDATA[Highland Labs, an Oregon-based vitamin supplement manufacturer, asked us to help them brand a new line of supplements highlighting the company&#8217;s commitment to sustainability. Called Ecosana, the new line featured not only the best ingredients possible, but recycled paper labels printed with soy inks, and a revolutionary bottle, made with plastic derived from corn—making it [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/alternate-eco/feed/</wfw:commentRss>
		</item>
		<item>
		<title>foerstel girls out on the town</title>
		<link>http://www.foerstel.com/foerstel-girls-out-on-the-town/</link>
		<comments>http://www.foerstel.com/foerstel-girls-out-on-the-town/#comments</comments>
		<pubDate>Tue, 04 May 2010 21:52:03 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1481</guid>
		<description><![CDATA[
Boy - those Foerstel girls cleaned up real nice for the Boise Ad Federation&#8217;s Rockie awards held on April 24th.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/foerstel-girls-out-on-the-town/feed/</wfw:commentRss>
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		<item>
		<title>meet mary k!</title>
		<link>http://www.foerstel.com/meet-mary-k/</link>
		<comments>http://www.foerstel.com/meet-mary-k/#comments</comments>
		<pubDate>Mon, 03 May 2010 22:41:35 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1474</guid>
		<description><![CDATA[Mary K (pictured here with her handsome sons)
What type of job did you have prior to landing here?
I worked in Frankfurt, Germany at the Abrams Complex.
http://en.wikipedia.org/wiki/IG_Farben_Building
It was by far the most interesting job I&#8217;ve had. Not the job itself, accounting (yawn), but the people. I worked with people from Germany, India, Pakistan, Ethiopia, Greece, Turkey, [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/meet-mary-k/feed/</wfw:commentRss>
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		<item>
		<title>lost and found</title>
		<link>http://www.foerstel.com/lost-and-found/</link>
		<comments>http://www.foerstel.com/lost-and-found/#comments</comments>
		<pubDate>Sat, 01 May 2010 19:06:55 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1460</guid>
		<description><![CDATA[It&#8217;s gray, cloudy, windy and cold outside now but we are dreaming of warm summer evenings as we work on this fun and summery wine label for a new rosé from DC Flynt MW Selections. If you&#8217;re looking for a light and delicious complement to any summer meal, Lost Summer California Rosé is Paradise-Found!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/lost-and-found/feed/</wfw:commentRss>
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		<item>
		<title>whole fam damily</title>
		<link>http://www.foerstel.com/whole-fam-damily/</link>
		<comments>http://www.foerstel.com/whole-fam-damily/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 19:05:36 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1438</guid>
		<description><![CDATA[
Spring is here and it seemed appropriate to take a fresh photo of the foerstel crew. We got everyone in this shot, although not all on the same day (thanks for the compilation and retouching Claudia), including Ralphie!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/whole-fam-damily/feed/</wfw:commentRss>
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		<item>
		<title>earth day every day - part 2</title>
		<link>http://www.foerstel.com/earth-day-every-day-part-2/</link>
		<comments>http://www.foerstel.com/earth-day-every-day-part-2/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:58:55 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1431</guid>
		<description><![CDATA[Yeah, yeah&#8230; we know that Earth Day was yesterday but so continues our list of things we do to make Earth Day EVERY day!
Kim &#38; Jim recycle at home and work.
Marie buys organic milk from a local company that delivers it  in returnable/reusable containers, is using 100% recycled paper and organic materials to make her own paper [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/earth-day-every-day-part-2/feed/</wfw:commentRss>
		</item>
		<item>
		<title>earth day every day - part 1</title>
		<link>http://www.foerstel.com/earth-day-every-day-part-1/</link>
		<comments>http://www.foerstel.com/earth-day-every-day-part-1/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 21:46:06 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1413</guid>
		<description><![CDATA[April 22nd may be the day recognized as the official Earth Day but we try to think of it as every day. When Foerstelians were asked what they do on a daily basis to make their world a little greener, the list was long but included:
John rides his bike as his major form of transportation [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/earth-day-every-day-part-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>all hail the queen</title>
		<link>http://www.foerstel.com/all-hail-the-queen/</link>
		<comments>http://www.foerstel.com/all-hail-the-queen/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 19:52:29 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1405</guid>
		<description><![CDATA[
Let&#8217;s get in the way back machine with Mr. Peabody and go back to 1996&#8230;.here is a conversation that you would have overheard.
Linda: Let&#8217;s get office kitties!
Tom: What? Really?
Linda: Yes, really! I will love him and hug him and feed him and call him George (I could be paraphrasing here). But we should get two [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/all-hail-the-queen/feed/</wfw:commentRss>
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		<item>
		<title>a blank canvas&#8230;literally</title>
		<link>http://www.foerstel.com/a-blank-canvasliterally/</link>
		<comments>http://www.foerstel.com/a-blank-canvasliterally/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 18:56:02 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1396</guid>
		<description><![CDATA[
With all the creativity floating around here, there&#8217;s no reason for blank walls. That&#8217;s why the latest Foerstel project is to arm each employee with a 16&#8243; x 16&#8243; canvas and total creative freedom to execute whatever they envision. We&#8217;re pretty sure we&#8217;ll be discovering all kinds of hidden talents. Installation is slated for June [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/a-blank-canvasliterally/feed/</wfw:commentRss>
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		<item>
		<title>carefast protein supplements</title>
		<link>http://www.foerstel.com/carefast-protein-supplements/</link>
		<comments>http://www.foerstel.com/carefast-protein-supplements/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:38:20 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1381</guid>
		<description><![CDATA[CareFast approached Foerstel to help them develop a brand identity, package design, and brand architecture for the launch their soy, whey and rice protein supplements. Their goal is to stand apart in an already-crowded category by offering a line of products that are specifically formulated to meet consumers needs. They wanted a look and feel [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/carefast-protein-supplements/feed/</wfw:commentRss>
		</item>
		<item>
		<title>no pizza eater left behind</title>
		<link>http://www.foerstel.com/no-pizza-eater-left-behind/</link>
		<comments>http://www.foerstel.com/no-pizza-eater-left-behind/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 16:58:04 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1357</guid>
		<description><![CDATA[
It&#8217;s hard to simultaneously be a pizza eater and a vegan. Or at least it was before our client Tofurky developed a new line of pies. They combined their great meatless sausage and pepperoni products with the new revolutionary vegan cheese (it really melts!) from Diaya. Now no pizza eater need be left behind.
And, for pepperoni toppings [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/no-pizza-eater-left-behind/feed/</wfw:commentRss>
		</item>
		<item>
		<title>why wait until may?</title>
		<link>http://www.foerstel.com/why-wait-until-may/</link>
		<comments>http://www.foerstel.com/why-wait-until-may/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 20:52:26 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1342</guid>
		<description><![CDATA[
It might be raining and gray outside but there&#8217;s no reason to wait until May for flowers. These blossoms are brightening our reception area (and our day) now.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/why-wait-until-may/feed/</wfw:commentRss>
		</item>
		<item>
		<title>40 free drawing tutorials</title>
		<link>http://www.foerstel.com/40-free-drawing-tutorials/</link>
		<comments>http://www.foerstel.com/40-free-drawing-tutorials/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:28:13 +0000</pubDate>
		<dc:creator>mark</dc:creator>
		
		<category><![CDATA[treasure chest]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1329</guid>
		<description><![CDATA[If you enjoy drawing like I do, would like to learn how or just improve your skills, this link provides you with 40 free drawing tutorials covering a multitude of topics and styles. Ain&#8217;t the internet grand?
Free Drawing Tutorials
]]></description>
		<wfw:commentRss>http://www.foerstel.com/40-free-drawing-tutorials/feed/</wfw:commentRss>
		</item>
		<item>
		<title>death by killer sandwiches&#8230;resurrection by moving day</title>
		<link>http://www.foerstel.com/death-by-killer-sandwichesresurrection-by-moving-day/</link>
		<comments>http://www.foerstel.com/death-by-killer-sandwichesresurrection-by-moving-day/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 19:43:22 +0000</pubDate>
		<dc:creator>laura</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1296</guid>
		<description><![CDATA[As a creative design agency, we often try to utilize our creative minds for things other than amazing package designs and cleverly constructed websites and ads. We decided that we would design &#8220;killer sandwiches&#8221; today instead of the doing the normal run of the mill lunch options.  Everyone brought in multiple sandwich building fixin&#8217;s and [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/death-by-killer-sandwichesresurrection-by-moving-day/feed/</wfw:commentRss>
		</item>
		<item>
		<title>do you remember&#8230;</title>
		<link>http://www.foerstel.com/do-you-remember/</link>
		<comments>http://www.foerstel.com/do-you-remember/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 15:37:16 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<category><![CDATA[treasure chest]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1299</guid>
		<description><![CDATA[&#8230;the 21st night of September? If you remember that song by Earth, Wind &#38; Fire, then you may even remember some of these &#8220;essential&#8221; graphic design tools. (I&#8217;m really dating myself now.) During our recent move, I found these in the black hole of my desk. I just couldn&#8217;t bring myself to throw them away, [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/do-you-remember/feed/</wfw:commentRss>
		</item>
		<item>
		<title>a stahlbush-inspired spring</title>
		<link>http://www.foerstel.com/a-stahlbush-inspired-spring/</link>
		<comments>http://www.foerstel.com/a-stahlbush-inspired-spring/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 21:03:47 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1277</guid>
		<description><![CDATA[
They say of the spring weather in Idaho, &#8220;if you don&#8217;t like it, wait 5 minutes&#8221;. I can verify this is true as days here currently can be comprised of rain, snow, sun, sleet, wind–you name it. Those brief moments of sun get me excited about gardening so when I saw blueberry plants at the [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/a-stahlbush-inspired-spring/feed/</wfw:commentRss>
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		<item>
		<title>fruitzio sell sheet for crispy green</title>
		<link>http://www.foerstel.com/fruitzio-sell-sheet-for-crispy-green/</link>
		<comments>http://www.foerstel.com/fruitzio-sell-sheet-for-crispy-green/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 19:35:32 +0000</pubDate>
		<dc:creator>jim</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1271</guid>
		<description><![CDATA[
As the leading U.S. provider for innovative, all-natural freeze-dried fruit  snacks, Crispy Green believes in this simple philosophy: keep it pure, keep it tasty and  keep it wholesome. They recently introduced an exciting new line, FruitziO premium freeze-dried fruit snacks, and hired Foerstel to create the sell sheet.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/fruitzio-sell-sheet-for-crispy-green/feed/</wfw:commentRss>
		</item>
		<item>
		<title>expo west re-cap</title>
		<link>http://www.foerstel.com/expo-west-re-cap/</link>
		<comments>http://www.foerstel.com/expo-west-re-cap/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 22:34:14 +0000</pubDate>
		<dc:creator>janell</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1265</guid>
		<description><![CDATA[Celebrating their 30th anniversary, (and our 15th year in attendance) it was another successful year at the Natural Products Expo West held in Anaheim, CA March 11-14. The big event drew record attendance of 56,000, as compared to 3,000 attendees in 1981. Expo West remains the largest, and most premiere natural and organic products tradeshow [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/expo-west-re-cap/feed/</wfw:commentRss>
		</item>
		<item>
		<title>my private idaho</title>
		<link>http://www.foerstel.com/my-private-idaho/</link>
		<comments>http://www.foerstel.com/my-private-idaho/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:40:55 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1251</guid>
		<description><![CDATA[
Although I live only five minutes from downtown, I am constantly reminded of one of the beautiful aspects of living in the remarkable city of Boise. Our yard is regularly visited by raccoons, skunks, foxes, coyotes, squirrels, countless birds and even the occasional bobcat and baby bear. This morning we hosted a family of &#8220;resident&#8221; [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/my-private-idaho/feed/</wfw:commentRss>
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		<item>
		<title>iTrust</title>
		<link>http://www.foerstel.com/itrust/</link>
		<comments>http://www.foerstel.com/itrust/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 21:08:09 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
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		<description><![CDATA[
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.
Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old [...]]]></description>
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