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	<title>foerstel : creative + results</title>
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	<link>http://www.foerstel.com</link>
	<description></description>
	<pubDate>Fri, 19 Feb 2010 22:08:03 +0000</pubDate>
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		<title>my private idaho</title>
		<link>http://www.foerstel.com/my-private-idaho/</link>
		<comments>http://www.foerstel.com/my-private-idaho/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:40:55 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1251</guid>
		<description><![CDATA[
Although I live only five minutes from downtown, I am constantly reminded of one of the beautiful aspects of living in the remarkable city of Boise. Our yard is regularly visited by raccoons, skunks, foxes, coyotes, squirrels, countless birds and even the occasional bobcat and baby bear. This morning we hosted a family of &#8220;resident&#8221; [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/my-private-idaho/feed/</wfw:commentRss>
		</item>
		<item>
		<title>iTrust</title>
		<link>http://www.foerstel.com/itrust/</link>
		<comments>http://www.foerstel.com/itrust/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 21:08:09 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1242</guid>
		<description><![CDATA[
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.
Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/itrust/feed/</wfw:commentRss>
		</item>
		<item>
		<title>gluten-free but still fun and delicious</title>
		<link>http://www.foerstel.com/gluten-free-but-still-fun-and-delicious/</link>
		<comments>http://www.foerstel.com/gluten-free-but-still-fun-and-delicious/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 22:07:13 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1258</guid>
		<description><![CDATA[A new package for a new product, part of our on-going work for Schär, the leading manufacturer of gluten-free products in Europe.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/gluten-free-but-still-fun-and-delicious/feed/</wfw:commentRss>
		</item>
		<item>
		<title>delicious dream</title>
		<link>http://www.foerstel.com/delicious-dream/</link>
		<comments>http://www.foerstel.com/delicious-dream/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 00:49:18 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1232</guid>
		<description><![CDATA[
Blackberry Patch hired Foerstel to redesign the packaging for &#8220;Dream&#8221;, their gourmet fruit topping. Working through the initial strategy brief, we convinced the client that the packaging could far exceed their expectations by not only  standing out on the shelf and creating an image of delicious, high quality products, but also work as a unique, [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/delicious-dream/feed/</wfw:commentRss>
		</item>
		<item>
		<title>happy new year from foerstel</title>
		<link>http://www.foerstel.com/happy-new-year-from-foerstel/</link>
		<comments>http://www.foerstel.com/happy-new-year-from-foerstel/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 00:12:11 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1217</guid>
		<description><![CDATA[What a year it has been! In addition to continuing strong relationships with our long-time clients, we are fortunate to have worked with some amazing new brands this year. Take a peak at some highlights from the past year.
Happy New Year from all of us at Foerstel!
Tom

PS
To inspire hopes for a Happy New Year, here [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/happy-new-year-from-foerstel/feed/</wfw:commentRss>
		</item>
		<item>
		<title>good morning</title>
		<link>http://www.foerstel.com/good-morning/</link>
		<comments>http://www.foerstel.com/good-morning/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:59:03 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1209</guid>
		<description><![CDATA[
Taken by Debbie from the &#8220;confessional,&#8221; our small conference room. Debbie gets here eeeeeeaaaaarly. If you look very closely, you can see a Christmas Tree on top of the U.S. Bank building downtown.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/good-morning/feed/</wfw:commentRss>
		</item>
		<item>
		<title>trident&#8217;s new star-struck packaging</title>
		<link>http://www.foerstel.com/trident/</link>
		<comments>http://www.foerstel.com/trident/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 00:12:23 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1164</guid>
		<description><![CDATA[Trident Seafoods hired Foerstel to redesign their Smoked Salmon product with gift-style packaging. Trident chose our &#8220;tin box design&#8221; with a salmon constellation on the face panel. The stars knock out to the metal container, while other elements within the design are embossed. The final result is stunning and can be seen in stores this [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/trident/feed/</wfw:commentRss>
		</item>
		<item>
		<title>happy hour just got happier</title>
		<link>http://www.foerstel.com/happy-hour-just-got-happier/</link>
		<comments>http://www.foerstel.com/happy-hour-just-got-happier/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:29:32 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1171</guid>
		<description><![CDATA[
On the heels of their Happy Hour recipe contest, the Idaho Potato Commission asked us to create a set of cards featuring the winners from the Women Chefs and Restaurateurs category. Step aside, beer nuts!



]]></description>
		<wfw:commentRss>http://www.foerstel.com/happy-hour-just-got-happier/feed/</wfw:commentRss>
		</item>
		<item>
		<title>bread is for lovers</title>
		<link>http://www.foerstel.com/bread-is-for-lovers/</link>
		<comments>http://www.foerstel.com/bread-is-for-lovers/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 16:07:16 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1140</guid>
		<description><![CDATA[
Fresh off the introduction of a new brand identity and package redesign for their premium line, Harvest Classic asked us to take a look at their Breadlover&#8217;s brand and packaging. Dare we say it had grown stale over the years? We started from scratch, creating a whole new look and the resulting sales increase has [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/bread-is-for-lovers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>international book features foerstel</title>
		<link>http://www.foerstel.com/international-advertising-book-includes-foerstel-work/</link>
		<comments>http://www.foerstel.com/international-advertising-book-includes-foerstel-work/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 22:00:34 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1134</guid>
		<description><![CDATA[
We were thrilled when Matitegiovanotte, a European design firm, asked us to submit our work for a new book called  &#8220;The Meaning Underground: A Visual Trip into the Art of Copywriting&#8221; showcasing excellence in copywriting–and even more excited to learn that all three of our submissions will be included. Featured at international book fairs [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/international-advertising-book-includes-foerstel-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>alaska naturals</title>
		<link>http://www.foerstel.com/alaska-naturals/</link>
		<comments>http://www.foerstel.com/alaska-naturals/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:22:46 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1141</guid>
		<description><![CDATA[Trident Seafoods asked Foerstel to work on identity and packaging for a new brand and line of pet products, Alaska Naturals. The products utilize Trident’s finest quality Wild Alaska Natural Salmon Oil.
The identity and packaging had been started by another design firm and Trident asked us to complete it with some changes.
We refined the logo, [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/alaska-naturals/feed/</wfw:commentRss>
		</item>
		<item>
		<title>OktoberFAST</title>
		<link>http://www.foerstel.com/oktoberfast/</link>
		<comments>http://www.foerstel.com/oktoberfast/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 23:19:43 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1127</guid>
		<description><![CDATA[

Beer, brats and Bavarian music - all things you&#8217;d expect from an Oktoberfest party. What made this an OktoberFAST party was pairing all these things with some fine German engineering. Foerstel partnered with Stein Distributing, Lyle Pearson Motors and client, Chandlers Steakhouse, for a gorgeous autumn day in downtown Boise.
The Silver Sage Porsche Club showed [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/oktoberfast/feed/</wfw:commentRss>
		</item>
		<item>
		<title>a healthier idaho with blue cross</title>
		<link>http://www.foerstel.com/healthy-idaho-blue-cross/</link>
		<comments>http://www.foerstel.com/healthy-idaho-blue-cross/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 23:06:03 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1077</guid>
		<description><![CDATA[
We are happy to continue to carry out Blue Cross&#8217; creative. This year: A Healthier Idaho. One step at a Time.  So far we&#8217;ve produced both digital and traditional billboards, corporate tradeshow banners, football and basketball program ad variations; as well as five radio spots that run across the state for the next several months. [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/healthy-idaho-blue-cross/feed/</wfw:commentRss>
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<enclosure url="http://www.foerstel.com/wp-content/uploads/2009/10/blue-cross-idaho-running-radio-60.mp3" length="2419992" type="audio/mpeg" />
		</item>
		<item>
		<title>the ted conference</title>
		<link>http://www.foerstel.com/the-ted-conference/</link>
		<comments>http://www.foerstel.com/the-ted-conference/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 19:01:38 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[treasure chest]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1091</guid>
		<description><![CDATA[
I saw a documentary about the TED Conference last night and was amazed and inspired. There is so much in the media and even our personal experiences every day that can cause frustration and negativity. This conference is all about incredibly gifted people using their creativity, imagination and hard work to create positive change for [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-ted-conference/feed/</wfw:commentRss>
		</item>
		<item>
		<title>introducing… jeff harder</title>
		<link>http://www.foerstel.com/introducing%e2%80%a6-jeff-harder/</link>
		<comments>http://www.foerstel.com/introducing%e2%80%a6-jeff-harder/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:35:58 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1080</guid>
		<description><![CDATA[
The third interview in our series is all about Jeff Harder. Jeff recently celebrated his seventh year at Foerstel, which is one more reason we all feel lucky to have him as part of the team.  Jeff&#8217;s other dream job (besides this one of course) is to get paid for driving a race car. So [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/introducing%e2%80%a6-jeff-harder/feed/</wfw:commentRss>
		</item>
		<item>
		<title>power engineers invitations</title>
		<link>http://www.foerstel.com/power-engineers-invitations/</link>
		<comments>http://www.foerstel.com/power-engineers-invitations/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 16:48:45 +0000</pubDate>
		<dc:creator>jim</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1059</guid>
		<description><![CDATA[Power Engineers was looking for an attention-getting invitation / mailer for a conference they were hosting. We scaled their current ad campaign to postcard size and researched engineering terminology to create headlines focused on industry humor that only an engineer could appreciate! The results? An incredible response rate and attendance to their event. See below [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/power-engineers-invitations/feed/</wfw:commentRss>
		</item>
		<item>
		<title>oktoberfast at chandlers</title>
		<link>http://www.foerstel.com/octoberfast-at-chandlers/</link>
		<comments>http://www.foerstel.com/octoberfast-at-chandlers/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:20:02 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1064</guid>
		<description><![CDATA[
Oktoberfest generally invokes visions of brats, steins of beer and oompah bands. Combine that with German engineering and you have OktoberFAST! Not only will the Silver Sage Porsche Club will be showcasing 100 vintage and late model cars but the brand new Porsche Panamera will be making its Boise debut at this fun fall event [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/octoberfast-at-chandlers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>exciting day at foerstel</title>
		<link>http://www.foerstel.com/exciting-day-at-foerstel/</link>
		<comments>http://www.foerstel.com/exciting-day-at-foerstel/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 01:14:02 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1046</guid>
		<description><![CDATA[


Early this morning, our new sign rolled in. We have officially arrived here in our new spot!  Not too long after the sign went up&#8230; the Oscar Meyer Weiner truck rolled in for a car wash at the fire station across the street. Good neighborhood watching here at Foerstel today!



]]></description>
		<wfw:commentRss>http://www.foerstel.com/exciting-day-at-foerstel/feed/</wfw:commentRss>
		</item>
		<item>
		<title>a banner day for fresca mexican foods</title>
		<link>http://www.foerstel.com/a-banner-day-for-fresca-mexican-foods/</link>
		<comments>http://www.foerstel.com/a-banner-day-for-fresca-mexican-foods/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 16:56:38 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1036</guid>
		<description><![CDATA[As part of our ongoing work for Fresca Mexican Foods, we produced these trade show banners. They were simple to produce, utilizing photography and messaging from the brochure and web site projects, and even simpler to use - just pull the banner up out of a sturdy base unit and voilá you have a trade [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/a-banner-day-for-fresca-mexican-foods/feed/</wfw:commentRss>
		</item>
		<item>
		<title>purpose nutrition takes flight</title>
		<link>http://www.foerstel.com/purpose-supplements-take-flight/</link>
		<comments>http://www.foerstel.com/purpose-supplements-take-flight/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 16:46:13 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1027</guid>
		<description><![CDATA[ This Saturday if you can&#8217;t sleep or just happen to be channel surfing, you may see one of our clients! Purpose™ Nutrition will launch on ShopNBC, airing at 1 a.m., 10 a.m., 2 p.m., and 9 p.m. (Central time). We supplied graphics from the brochure to be used on the set, including the &#8220;purpose [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/purpose-supplements-take-flight/feed/</wfw:commentRss>
		</item>
		<item>
		<title>pushed into a leap of faith</title>
		<link>http://www.foerstel.com/pushed-into-a-leap-of-faith/</link>
		<comments>http://www.foerstel.com/pushed-into-a-leap-of-faith/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 17:40:29 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1006</guid>
		<description><![CDATA[In late 1989, when the computer was first becoming a useful tool for the graphic design industry, our small Boise firm was tentatively dipping our toe into the digital world. Our first little Macs, a Classic and then an SE30, were used as typesetting machines. We would typeset the headlines and body copy, then print [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/pushed-into-a-leap-of-faith/feed/</wfw:commentRss>
		</item>
		<item>
		<title>stahlbush island farms</title>
		<link>http://www.foerstel.com/stahlbush-island-farms/</link>
		<comments>http://www.foerstel.com/stahlbush-island-farms/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 21:33:50 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=991</guid>
		<description><![CDATA[
Although many of our projects begin with package design, they don&#8217;t usually stop there. Part of the basic new product marketing and promotion toolkit is the sell sheet. The trick is to make it unique and interesting while communicating all of the necessary basic information about the product line for brokers, distributors and retailers. Here [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/stahlbush-island-farms/feed/</wfw:commentRss>
		</item>
		<item>
		<title>chandlers and hotel 43</title>
		<link>http://www.foerstel.com/chandlers-and-hotel-43/</link>
		<comments>http://www.foerstel.com/chandlers-and-hotel-43/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 21:11:42 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=984</guid>
		<description><![CDATA[
We were asked to help promote the obvious synergistic benefits of Chandlers, Boise&#8217;s  finest restaurant, being located in the lobby of another of Boise&#8217;s finest establishments, Hotel 43. As you can imagine, the pun, double entendre and cliché possibilities are endless. Here&#8217;s the first ad (running in the Boise Journal) we&#8217;ve done for this new [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/chandlers-and-hotel-43/feed/</wfw:commentRss>
		</item>
		<item>
		<title>new from tj farms select</title>
		<link>http://www.foerstel.com/new-from-tj-farms-select/</link>
		<comments>http://www.foerstel.com/new-from-tj-farms-select/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 16:49:23 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=979</guid>
		<description><![CDATA[Treasure Valley Packaging continues to grow their private label line, TJ Farms Select, with the addition of new sausage items. Treasure Valley Packaging prides themselves on being able to provide quality A-grade product at private label pricing. To us, it looks like a tasty way to start the day.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/new-from-tj-farms-select/feed/</wfw:commentRss>
		</item>
		<item>
		<title>stahlbush, farming like they mean it</title>
		<link>http://www.foerstel.com/stahlbush/</link>
		<comments>http://www.foerstel.com/stahlbush/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 15:35:09 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=969</guid>
		<description><![CDATA[The term &#8220;sustainability&#8221; has become as green washed as the term, well, &#8220;green&#8221;. Big corporations are making big sustainability claims, and with this ad in the Utne Reader, Stahlbush Island Farms encourages consumers to challenge these claims and find out for themselves who is walking the talk. 
]]></description>
		<wfw:commentRss>http://www.foerstel.com/stahlbush/feed/</wfw:commentRss>
		</item>
		<item>
		<title>wada farms advertising gets face lift</title>
		<link>http://www.foerstel.com/wada-farms-advertising-gets-face-lift/</link>
		<comments>http://www.foerstel.com/wada-farms-advertising-gets-face-lift/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 20:52:30 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=958</guid>
		<description><![CDATA[
Literally. The next step in our rebranding of Wada Farms is this series of trade magazine ads. These ads are designed to stand out from the competition and also communicate Wada Farms’ superior selling points in a memorable, humorous, and unpretentious way. We think they are a home run!


]]></description>
		<wfw:commentRss>http://www.foerstel.com/wada-farms-advertising-gets-face-lift/feed/</wfw:commentRss>
		</item>
		<item>
		<title>fresca</title>
		<link>http://www.foerstel.com/fresca/</link>
		<comments>http://www.foerstel.com/fresca/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 15:47:36 +0000</pubDate>
		<dc:creator>jim</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=891</guid>
		<description><![CDATA[Fresca is a Boise-based tortilla company founded in 1977 with a large (and loyal) international foodservice clientele. At the beginning of our engagement, we went for a tour of their factory and were blown away by their operation! Donning hair nets and notebooks, we set out with Plant Managers, Kip and Jim and were impressed [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/fresca/feed/</wfw:commentRss>
		</item>
		<item>
		<title>lake front property</title>
		<link>http://www.foerstel.com/lake-front-property/</link>
		<comments>http://www.foerstel.com/lake-front-property/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 14:50:17 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=952</guid>
		<description><![CDATA[
With only 12 inches of  average annual rainfall, Boise can have some problems handling the occasional torrential downpour. This is a photo of Front Street taken from our parking lot this afternoon. We had so much rain in the foothills in such a short time that the water blew a manhole cover off the storm [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/lake-front-property/feed/</wfw:commentRss>
		</item>
		<item>
		<title>wada farms</title>
		<link>http://www.foerstel.com/wada-farms/</link>
		<comments>http://www.foerstel.com/wada-farms/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 21:18:02 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=932</guid>
		<description><![CDATA[

&#8220;We want to update our logo.&#8221; Refresh, refine, and rework it. Make it easier to use and reproduce over a wide variety of applications and sizes. Improve the legibility and brand image. But don&#8217;t change it. Presenting Wada Farms, one of our new clients in Eastern Idaho and one of the largest growers, packers and [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/wada-farms/feed/</wfw:commentRss>
		</item>
		<item>
		<title>harvest classic</title>
		<link>http://www.foerstel.com/harvest-classic/</link>
		<comments>http://www.foerstel.com/harvest-classic/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 15:58:15 +0000</pubDate>
		<dc:creator>jim</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=919</guid>
		<description><![CDATA[Harvest Classic Bakery opened its doors in 1995 with a commitment to produce fabulous tasting, healthy bread, using only the finest ingredients. We met the founders, Steve and Mary Ann, last summer and had the pleasure of touring their bakery in Nampa, Idaho. We were even more delighted when they asked us to refresh their [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/harvest-classic/feed/</wfw:commentRss>
		</item>
		<item>
		<title>stahlbush island farms unveils state of the art bio-gas plant</title>
		<link>http://www.foerstel.com/stahlbush-island-farms-unveils-state-of-the-art-bio-gas-plant/</link>
		<comments>http://www.foerstel.com/stahlbush-island-farms-unveils-state-of-the-art-bio-gas-plant/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:44:24 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=906</guid>
		<description><![CDATA[
We are excited about our client Stahlbush Island Farms&#8216; recently released news: On June 2nd, 2009, they produced electricity using power generated at their new bio-gas plant from their very own fruit and vegetable by-product. This process, called  anaerobic digestion, is typically used in dairy operations, and has been a popular alternative energy source in [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/stahlbush-island-farms-unveils-state-of-the-art-bio-gas-plant/feed/</wfw:commentRss>
		</item>
		<item>
		<title>kirkland signature beers at costco</title>
		<link>http://www.foerstel.com/kirkland-signature-beers-at-costco/</link>
		<comments>http://www.foerstel.com/kirkland-signature-beers-at-costco/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 14:56:51 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=897</guid>
		<description><![CDATA[These premium beers have made their way into America&#8217;s favorite big box, Costco. As their first private label beer line they will don the Kirkland Signature brand. Look out for them on the next trip to your local Costco!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/kirkland-signature-beers-at-costco/feed/</wfw:commentRss>
		</item>
		<item>
		<title>celsius</title>
		<link>http://www.foerstel.com/celsius/</link>
		<comments>http://www.foerstel.com/celsius/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:49:53 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=856</guid>
		<description><![CDATA[Launched on 6/30 in partnership with Curious Media, we are pleased to present the new Celsius website; you must visit so that you can see the flash animation! With an agressive launch schedule, we were thankful to have had an endless stream of Celsius to keep us going. Besides that, everyone who is anyone is [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/celsius/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the outback at tamarack</title>
		<link>http://www.foerstel.com/the-outback-at-tamarack/</link>
		<comments>http://www.foerstel.com/the-outback-at-tamarack/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 20:58:17 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[sleeping beauties]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=863</guid>
		<description><![CDATA[
We were asked to promote the opening of 5000 acres of back country skiing at Tamarack Resort. Steep, deep, virgin and ungroomed. The kind of skiing that usually requires a helicopter and guides, but at Tamarack it is available by skiing down the back side of the mountain, serviced by the main lift and snow [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-outback-at-tamarack/feed/</wfw:commentRss>
		</item>
		<item>
		<title>a bunch of sluggers</title>
		<link>http://www.foerstel.com/a-bunch-of-sluggers/</link>
		<comments>http://www.foerstel.com/a-bunch-of-sluggers/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 12:33:03 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=798</guid>
		<description><![CDATA[
The Foerstel / Donahoe-Pace Softball Team has been going strong again for the  2009 season!  Even though the first couple of games got rained out&#8230;which is probably good for the &#8220;OTHER&#8221; teams that we were going to play, we&#8217;ve had some exciting times.  We have a few new team members playing this [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/a-bunch-of-sluggers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>grist&#8217;s guide to green iphone apps</title>
		<link>http://www.foerstel.com/grists-guide-green-iphone-apps/</link>
		<comments>http://www.foerstel.com/grists-guide-green-iphone-apps/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 12:32:05 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[treasure chest]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=828</guid>
		<description><![CDATA[
We have a special place in our hearts for Grist because of their sharp wit and fresh voice in environmental reporting. Here is our latest favorite from them, because Grist loves iPhones, we love our iPhones, and we love Grist!
Grist’s Guide to Green iPhone Apps
]]></description>
		<wfw:commentRss>http://www.foerstel.com/grists-guide-green-iphone-apps/feed/</wfw:commentRss>
		</item>
		<item>
		<title>meet the planet</title>
		<link>http://www.foerstel.com/meet-the-planet/</link>
		<comments>http://www.foerstel.com/meet-the-planet/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 23:39:04 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=786</guid>
		<description><![CDATA[

I was asked to speak on a radio program called &#8220;Meet the Planet&#8221; out of San Francisco earlier this week. The topic was one very close to my heart - Organics! We talked about the importance of supporting organic agriculture and the true value of being an organic consumer. We covered a lot of ground [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/meet-the-planet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>reco&#8217;s for romeos</title>
		<link>http://www.foerstel.com/recos-for-romeos/</link>
		<comments>http://www.foerstel.com/recos-for-romeos/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 22:56:57 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=769</guid>
		<description><![CDATA[
Every year, we donate a hefty amount of graphic design work to the Idaho Shakespeare Festival (Marie spearheads and always makes it shine). In return, we get very generous access to top-shelf entertainment, and space in their printed program to do with as we please. This year, we chose to &#8220;help&#8221; the non-Shakespearean types out [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/recos-for-romeos/feed/</wfw:commentRss>
		</item>
		<item>
		<title>grundge day</title>
		<link>http://www.foerstel.com/grundge-day/</link>
		<comments>http://www.foerstel.com/grundge-day/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 12:31:38 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=801</guid>
		<description><![CDATA[
As you may already know we have new digs. And, we started in on the garden a little while back.
What you may not know is that we also have a bunch of green thumbs and people who love to cook (and eat!). So, what better way to bring it all together than by getting everyone [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/grundge-day/feed/</wfw:commentRss>
		</item>
		<item>
		<title>alive after five</title>
		<link>http://www.foerstel.com/alive-after-five/</link>
		<comments>http://www.foerstel.com/alive-after-five/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 18:57:59 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=810</guid>
		<description><![CDATA[

Laura and Jim in action
If you are in Boise on a Wednesday evening, you have the opportunity to enjoy Alive After Five, Boise&#8217;s free summer concert series. Aside from food, drinks, dancing to live music and the best people watching in the city, there are booths set up for local vendors. Last night, with our [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/alive-after-five/feed/</wfw:commentRss>
		</item>
		<item>
		<title>orchid tofu</title>
		<link>http://www.foerstel.com/orchid-tofu/</link>
		<comments>http://www.foerstel.com/orchid-tofu/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:09:20 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=756</guid>
		<description><![CDATA[Wo Chong Company, one of the leading suppliers of tofu for California restaurants, is launching their product line into the retail marketplace and needed help with naming, branding and packaging. That&#8217;s where we come in! Here are three of the new packages due to hit the shelves this summer.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/orchid-tofu/feed/</wfw:commentRss>
		</item>
		<item>
		<title>deep dance experience</title>
		<link>http://www.foerstel.com/deep-dance-experience/</link>
		<comments>http://www.foerstel.com/deep-dance-experience/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 00:18:27 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=737</guid>
		<description><![CDATA[
Loud music. Natural light. Hardwood floors. Mirrors. Dance. Exercise. Fun. Sweat. Friends. Smiles. Tears. Bring it in, and let it go.
Every Tuesday and Thursday at 10 am at the Downtown YMCA, Kris Taylor-Duynslager leads a devoted group of regulars and first-timers through an hour-long movement class that is as powerful as it is simple. All [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/deep-dance-experience/feed/</wfw:commentRss>
		</item>
		<item>
		<title>summer at organic.org</title>
		<link>http://www.foerstel.com/summer-at-organic-org/</link>
		<comments>http://www.foerstel.com/summer-at-organic-org/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 16:57:37 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=790</guid>
		<description><![CDATA[Today is summer solstice which means our educational outreach website, Organic.org has new content to celebrate the season. Check out our guide to shopping for seasonal fruits and veggies, take a peak at our interactive organic learning games, and finally&#8211;more relevant than ever&#8211;check out our tips for buying organic on a budget.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/summer-at-organic-org/feed/</wfw:commentRss>
		</item>
		<item>
		<title>foerstel in motion</title>
		<link>http://www.foerstel.com/foerstel-in-motion/</link>
		<comments>http://www.foerstel.com/foerstel-in-motion/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:29:47 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=726</guid>
		<description><![CDATA[
Last month Foerstel Design participated in the ACHD sponsored May in Motion (MIM) promotion, a program that aims to create awareness for alternative forms of transportation.
We are very lucky to live in a cycling community (road bikes, mountain bikes, cruiser bikes) and it isn&#8217;t unusual to see morning commuters peddling to work from the North [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/foerstel-in-motion/feed/</wfw:commentRss>
		</item>
		<item>
		<title>introducing&#8230; ms. linda whittig</title>
		<link>http://www.foerstel.com/introducing-ms-linda-whittig/</link>
		<comments>http://www.foerstel.com/introducing-ms-linda-whittig/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 17:27:26 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=697</guid>
		<description><![CDATA[
The second interview in our series belongs to Linda Whittig. Linda has worked with Foerstel for seventeen years, making her another member of the Foerstel &#8220;old school&#8221;! Linda specializes in packaging, primarily for food, and is easily distracted by shiny objects. Which explains why she likes glitter so much. 
This interview is brought to you [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/introducing-ms-linda-whittig/feed/</wfw:commentRss>
		</item>
		<item>
		<title>from the garden</title>
		<link>http://www.foerstel.com/from-the-garden/</link>
		<comments>http://www.foerstel.com/from-the-garden/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 17:26:35 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=701</guid>
		<description><![CDATA[
Here are our humble beginnings of the Foerstel Community Garden. As you may remember, not too long ago, we moved into a building here in the Linen District. The main rehabilitation work has been focused indoors, and now that it is spring, we are excited to turn our efforts outside.
Above is a shot of our [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/from-the-garden/feed/</wfw:commentRss>
		</item>
		<item>
		<title>facebook and twitter clients</title>
		<link>http://www.foerstel.com/facebook-and-twitter-clients/</link>
		<comments>http://www.foerstel.com/facebook-and-twitter-clients/#comments</comments>
		<pubDate>Thu, 28 May 2009 21:21:52 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=549</guid>
		<description><![CDATA[If you have a Facebook or Twitter account check out our latest client listings!
Facebook
• Deep Dance Experience
• Just Do One Cause
• The Bend, McCall
• The Jefferson Boise
• Tofurkey 
•  Chandlers
Twitter
• Cradlepoint 
• Berryhill
• Just Do One
Let us know if you need a hand diving into social media!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/facebook-and-twitter-clients/feed/</wfw:commentRss>
		</item>
		<item>
		<title>trader joe&#8217;s summer brew</title>
		<link>http://www.foerstel.com/trader-joes-summer-brew/</link>
		<comments>http://www.foerstel.com/trader-joes-summer-brew/#comments</comments>
		<pubDate>Tue, 26 May 2009 21:21:24 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=600</guid>
		<description><![CDATA[Just in time for summer - our latest work for Trader Joe&#8217;s Markets. 
]]></description>
		<wfw:commentRss>http://www.foerstel.com/trader-joes-summer-brew/feed/</wfw:commentRss>
		</item>
		<item>
		<title>spuddy hits the road</title>
		<link>http://www.foerstel.com/spuddy-hits-the-road/</link>
		<comments>http://www.foerstel.com/spuddy-hits-the-road/#comments</comments>
		<pubDate>Thu, 21 May 2009 21:19:13 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=557</guid>
		<description><![CDATA[
One of our long-time clients, the Idaho Potato Commission has a mascot lovingly called Spuddy Buddy. That’s right, as you might have heard, potatoes are where it’s at in Idaho! Spuddy Buddy was last seen headed for Stanford to pick up an employee’s son.  Maybe you recognize these stops between Boise and Palo Alto?
Luckily Spuddy [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/spuddy-hits-the-road/feed/</wfw:commentRss>
		</item>
		<item>
		<title>idaho potato marathon</title>
		<link>http://www.foerstel.com/idaho-potato-marathon/</link>
		<comments>http://www.foerstel.com/idaho-potato-marathon/#comments</comments>
		<pubDate>Mon, 18 May 2009 21:13:59 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=628</guid>
		<description><![CDATA[
Each year the Idaho Potato Commission sponsors the YMCA&#8217;s Famous Idaho Potato Marathon. This year several of our employees and their kids participated and great fun was had by all! 
Can you pick out the representative from the Potato Commission in the photos below?


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