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	<title>foerstel : creative + results</title>
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	<link>http://www.foerstel.com</link>
	<description></description>
	<pubDate>Tue, 31 Jan 2012 21:45:25 +0000</pubDate>
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		<title>best and worst of 2011</title>
		<link>http://www.foerstel.com/best-and-worst-of-2011/</link>
		<comments>http://www.foerstel.com/best-and-worst-of-2011/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:45:25 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2593</guid>
		<description><![CDATA[
Instead of New Year’s resolutions, we opted for the previous year’s recollections! We asked some of our customers and business associates to give us a short summation of their best or worst business experience of 2011. As suspected, we received some entertaining stories. With humor, wit, intelligence and insight, our contributors recollect their best and [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/best-and-worst-of-2011/feed/</wfw:commentRss>
		</item>
		<item>
		<title>stepping back in time&#8230;75 years</title>
		<link>http://www.foerstel.com/stepping-back-in-time75-years/</link>
		<comments>http://www.foerstel.com/stepping-back-in-time75-years/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 22:38:58 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2559</guid>
		<description><![CDATA[What could be an innocuous publication—the annual directory of shippers  and processors for Idaho Potato Commission—went back in time this year  for the 75th anniversary edition. We coupled beautiful farm and field  photography with photos portraying a day in the life of growers,  shippers, and processors, giving the directory a fresh [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/stepping-back-in-time75-years/feed/</wfw:commentRss>
		</item>
		<item>
		<title>we&#8217;ve only just begun</title>
		<link>http://www.foerstel.com/weve-only-just-begun/</link>
		<comments>http://www.foerstel.com/weve-only-just-begun/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:23:50 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[industry trends]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2505</guid>
		<description><![CDATA[

Remember The Carpenters’ lovesick melody “We’ve Only Just Begun?&#8221;
So many roads to choose
We’ll start out walkin’ and learn to run 
And yes, we’ve just begun
Little did the pop-duo know that they might just as well have been talking about sustainable packaging! 
Sustainable packaging has traveled many a road in the past several years, and at [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/weve-only-just-begun/feed/</wfw:commentRss>
		</item>
		<item>
		<title>goodbye to a beloved friend</title>
		<link>http://www.foerstel.com/goodbye-to-a-beloved-friend/</link>
		<comments>http://www.foerstel.com/goodbye-to-a-beloved-friend/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 15:44:20 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2491</guid>
		<description><![CDATA[

&#8220;Perhaps it is because cats do not live by human patterns, do not fit themselves into prescribed behavior, that they are so united to creative people.&#8221; -Andre Norton
We were blessed to share our working lives with a special team member. One, who for the last 15 years, reported to work faithfully, never complained, and made [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/goodbye-to-a-beloved-friend/feed/</wfw:commentRss>
		</item>
		<item>
		<title>foerstel cooks up 6-ton potato</title>
		<link>http://www.foerstel.com/foerstel-cooks-up-6-ton-potato/</link>
		<comments>http://www.foerstel.com/foerstel-cooks-up-6-ton-potato/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 23:46:27 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2477</guid>
		<description><![CDATA[
If you think you saw a giant potato on wheels trucking down the road this weekend you were not hallucinating! It was real. Well, your vision was real…not the potato. Schofield Design in Weiser, Idaho, did such a great job constructing this radical russet, we have had to convince potato enthusiasts that it&#8217;s just a [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/foerstel-cooks-up-6-ton-potato/feed/</wfw:commentRss>
		</item>
		<item>
		<title>people are gobbling up Tofurky!</title>
		<link>http://www.foerstel.com/people-are-gobbling-up-tofurky/</link>
		<comments>http://www.foerstel.com/people-are-gobbling-up-tofurky/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 23:53:31 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[industry trends]]></category>

		<category><![CDATA[press]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2463</guid>
		<description><![CDATA[
Tofurky! You can&#8217;t say it without smiling, can you? As a very satisfied Tofurky consumer myself, I have to say &#8220;don&#8217;t knock it till you&#8217;ve tried it.&#8221; Anyway, it just so happens that we have had the pleasure of working with Tofurky for over 10 years, and they are one of our favorite clients. So [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/people-are-gobbling-up-tofurky/feed/</wfw:commentRss>
		</item>
		<item>
		<title>get your holiday on</title>
		<link>http://www.foerstel.com/get-your-holiday-on/</link>
		<comments>http://www.foerstel.com/get-your-holiday-on/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 18:06:36 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2447</guid>
		<description><![CDATA[Organic.org, Foerstel&#8217;s organic consumer site, has a collection of links and tips for simple, stress-free holidays! Check out the Organic.org top picks for 2011 unique gifts and unique recipes, and &#8220;get your holiday on.&#8221;
Happy holidays!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/get-your-holiday-on/feed/</wfw:commentRss>
		</item>
		<item>
		<title>introducing&#8230;grayson roberts</title>
		<link>http://www.foerstel.com/introducinggrayson-roberts/</link>
		<comments>http://www.foerstel.com/introducinggrayson-roberts/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 20:42:22 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<category><![CDATA[treasure chest]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2430</guid>
		<description><![CDATA[
 











Meet Grayson, the newest member of the Foerstel Team, &#8220;beamed up&#8221; to the City of Trees from the Lone Star state. Web Developer, Family Man, Comedian, Poet, Photographer? The jury is still out on which one is his true calling, but they all come in handy at Foerstel.

Where did you work prior to landing [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/introducinggrayson-roberts/feed/</wfw:commentRss>
		</item>
		<item>
		<title>grayson roberts, poet or geek?</title>
		<link>http://www.foerstel.com/grayson-roberts-poet-or-geek/</link>
		<comments>http://www.foerstel.com/grayson-roberts-poet-or-geek/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 20:05:22 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2406</guid>
		<description><![CDATA[

Foerstel is happy to welcome our new web developer, Grayson Roberts, to the group. He has brought unique qualities: added height (he’s about 7 feet tall!), a very quiet and humorous poetic touch, and admirable web experience and abilities. Enjoy Grayson’s intimidatingly accurate account of his first day at Foerstel!


 

’Twas my first day at [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/grayson-roberts-poet-or-geek/feed/</wfw:commentRss>
		</item>
		<item>
		<title>how to make phone-lovers love your brand</title>
		<link>http://www.foerstel.com/how-to-make-phone-lovers-love-your-brand/</link>
		<comments>http://www.foerstel.com/how-to-make-phone-lovers-love-your-brand/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:24:48 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[industry trends]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2374</guid>
		<description><![CDATA[
Mobile marketing via a Quick Response Code (QR Code) may have had a slow start in the US, but in the last two years they’ve gone gangbusters. A recent study by comScore reported that, in June alone, 14 million mobile device users in the U.S. scanned a QR code. Packaging came in as the second [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/how-to-make-phone-lovers-love-your-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MiM happiness!</title>
		<link>http://www.foerstel.com/mim-happiness/</link>
		<comments>http://www.foerstel.com/mim-happiness/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 19:59:51 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2346</guid>
		<description><![CDATA[Hip-hip hooray! Three cheers for MiM, the new summer schedule, and for another sustainability effort at Foerstel. 
For the third year in a row, Foerstel has participated in the ACHD May in Motion campaign (MiM). This year we had 58% participation which is pretty good considering several of our people live out in the Meridian [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/mim-happiness/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the ride to 6000 miles</title>
		<link>http://www.foerstel.com/the-ride-to-6000-miles/</link>
		<comments>http://www.foerstel.com/the-ride-to-6000-miles/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:13:02 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2337</guid>
		<description><![CDATA[
May in Motion in Boise is a city wide promotion to get single drivers out of their cars to try alternative modes of transportation. I am lucky enough to live in a neighborhood close to downtown so that in the nicer months, my main wheels are attached to a 1964 Schwinn Hollywood that takes me [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-ride-to-6000-miles/feed/</wfw:commentRss>
		</item>
		<item>
		<title>it&#8217;s a blast working with dynamite</title>
		<link>http://www.foerstel.com/its-a-blast-working-with-dynamite/</link>
		<comments>http://www.foerstel.com/its-a-blast-working-with-dynamite/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 15:36:15 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2200</guid>
		<description><![CDATA[
With fanfare and ritual, Dynamite Marketing launched their new brand identity, brand messaging and package design  at the Annual Spring Conference in early April. It was an &#8220;explosive&#8221;  success!&#160; Foerstel was invited to be a part of the presentation,  highlighting our work on not only the branding and design, but also our [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-a-blast-working-with-dynamite/feed/</wfw:commentRss>
		</item>
		<item>
		<title>woodstock revival</title>
		<link>http://www.foerstel.com/woodstock-revival/</link>
		<comments>http://www.foerstel.com/woodstock-revival/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 22:47:46 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2197</guid>
		<description><![CDATA[

Woodstock Farms was introduced over a decade ago to serve as the natural and organic value brand for both natural and conventional supermarkets needing an option in that category. With over 350 products Woodstock has a presence in almost every aisle of the grocery store. Here is an example of their previous packaging:The branding, messaging [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/woodstock-revival/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ftc green guides - is this your opportunity?</title>
		<link>http://www.foerstel.com/ftc-green-guides-is-this-your-opportunity/</link>
		<comments>http://www.foerstel.com/ftc-green-guides-is-this-your-opportunity/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:22:33 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2167</guid>
		<description><![CDATA[
As the FTC works through their final revisions to the Green Guides, there is a great opportunity for your company to not only stand out from the competition, but to form a more solid and loyal relationship with your customers.
The FTC Green Guides are intended to help marketers avoid making misleading environmental claims, and at [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/ftc-green-guides-is-this-your-opportunity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the saving of henry</title>
		<link>http://www.foerstel.com/the-saving-of-henry/</link>
		<comments>http://www.foerstel.com/the-saving-of-henry/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 18:05:38 +0000</pubDate>
		<dc:creator>laura</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2154</guid>
		<description><![CDATA[This morning while getting into the working groove after a holiday, Jeff one of the lead designers, was sitting at his desk when he looked out of our front windows to notice that there was a cat stuck high up on one of the connector pillars!  We were all mortified because it looked like it [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-saving-of-henry/feed/</wfw:commentRss>
		</item>
		<item>
		<title>a very merry message</title>
		<link>http://www.foerstel.com/a-very-merry-message/</link>
		<comments>http://www.foerstel.com/a-very-merry-message/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 22:02:56 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2135</guid>
		<description><![CDATA[
With a compact video cam, a blank slate and a single frosted doughnut, the foerstel creative team set out to devise a holiday greeting that would entertain, delight and amuse its audience. For at least 60 seconds anyway! Cameo appearance by Santa’s hand. Music by local legend Ben Burdick. Cookie styling by Albertson’s bakery dept.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/a-very-merry-message/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2010 blanket drive</title>
		<link>http://www.foerstel.com/2010-blanket-drive/</link>
		<comments>http://www.foerstel.com/2010-blanket-drive/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 21:21:25 +0000</pubDate>
		<dc:creator>laura</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2110</guid>
		<description><![CDATA[
Last year we were very surprised by how many homeless people were out in the cold, and not able to fit into shelters or left outside between shelter openings.  Because our office is at the crossroads of those shelters, we see it every day and wish we could help them all. We realized that we [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/2010-blanket-drive/feed/</wfw:commentRss>
		</item>
		<item>
		<title>cleaning up organic personal care standards</title>
		<link>http://www.foerstel.com/cleaning-up-organic-personal-care-standards/</link>
		<comments>http://www.foerstel.com/cleaning-up-organic-personal-care-standards/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 21:25:00 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[press]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2075</guid>
		<description><![CDATA[
Will Whole Foods keep your product on their shelves?
In June of this year, Whole Foods announced that, “all personal care products and cosmetics making an organic claim sold in its U.S. stores must be third-party certified by June 1, 2011.&#8221;
If your organic personal care products are sold at Whole Foods, this is an opportune time [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/cleaning-up-organic-personal-care-standards/feed/</wfw:commentRss>
		</item>
		<item>
		<title>art AND science</title>
		<link>http://www.foerstel.com/art-and-science/</link>
		<comments>http://www.foerstel.com/art-and-science/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 16:45:33 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2061</guid>
		<description><![CDATA[At Foerstel, we like to use both sides of our brain. For instance, here&#8217;s a recent science experiment that was discovered in the back of the refrigerator. Conclusion: raw, slightly cracked eggs tucked away in a darkly lit, cold environment produce rubber balls (although not round ones). We&#8217;ll keep you posted on our next experiment.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/art-and-science/feed/</wfw:commentRss>
		</item>
		<item>
		<title>blank white wall =  freakin’ genius idea</title>
		<link>http://www.foerstel.com/blank-white-wall-freakin-genius-idea/</link>
		<comments>http://www.foerstel.com/blank-white-wall-freakin-genius-idea/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 15:50:49 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2051</guid>
		<description><![CDATA[
Debbie is a genius. Well…Debbie had a genius idea. And a freakin’ genius one at that!!
For more than a year a large, blank white wall in the office had been staring us in the face day after day. It was asking for something. Something unique. Something creative. And that’s what it got! 18 square blank [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/blank-white-wall-freakin-genius-idea/feed/</wfw:commentRss>
		</item>
		<item>
		<title>a little tidbit about little cars</title>
		<link>http://www.foerstel.com/a-little-tidbit-about-little-cars/</link>
		<comments>http://www.foerstel.com/a-little-tidbit-about-little-cars/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 21:03:16 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=2041</guid>
		<description><![CDATA[
We were recently talking about little cars at work and it made me remember a car my dad bought when I was 9 or 10 years old. My brother and I used to sit in that car (just like the one in the picture) for hours and practice our clutch, shifting, and steering skills. Of [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/a-little-tidbit-about-little-cars/feed/</wfw:commentRss>
		</item>
		<item>
		<title>on the horizon</title>
		<link>http://www.foerstel.com/on-the-horizon/</link>
		<comments>http://www.foerstel.com/on-the-horizon/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:37:06 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1995</guid>
		<description><![CDATA[
Hearing and seeing new things are all part of downtown Boise life. This morning was no exception. Hot air balloons were continually rising from above the Connector&#8211;probably about 15 in all. Boise is such a great place to live and work!




]]></description>
		<wfw:commentRss>http://www.foerstel.com/on-the-horizon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>graphic design with the planet in mind</title>
		<link>http://www.foerstel.com/graphic-design-with-the-planet-in-mind/</link>
		<comments>http://www.foerstel.com/graphic-design-with-the-planet-in-mind/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 22:24:43 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1979</guid>
		<description><![CDATA[In an on-going effort to offer our clients up-to-date, relevant knowledge about packaging trends, we invited John Bernardo of Sustainable Innovations to hold a seminar at Foerstel last week on The Essentials of Sustainable Packaging. What an amazing and complex subject, as well as timely and important to our industry!
John’s long history of consulting to [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/graphic-design-with-the-planet-in-mind/feed/</wfw:commentRss>
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		<title>john-out to lunch</title>
		<link>http://www.foerstel.com/john-out-to-lunch/</link>
		<comments>http://www.foerstel.com/john-out-to-lunch/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 22:03:16 +0000</pubDate>
		<dc:creator>laura</dc:creator>
		
		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1970</guid>
		<description><![CDATA[Around the office, we have always had an &#8220;inkling&#8221; that John marches to the beat of a different drummer. So the fact that this fellow designer has decided to take a 6-month sabbatical to work on a personal project has come as no surprise.
John and his wife, Mati, have a project they have been working [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/john-out-to-lunch/feed/</wfw:commentRss>
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		<title>local, organic farm tour</title>
		<link>http://www.foerstel.com/local-organic-farm-tour/</link>
		<comments>http://www.foerstel.com/local-organic-farm-tour/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:49:15 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1933</guid>
		<description><![CDATA[

Early last Wednesday morning, strong coffee in hand, Jim Hall and I made the 2 hour journey to Buhl, one of Southwest Idaho’s quaint farming towns. We volunteered to help with the Organic Farm Tour sponsored by NCAP (Northwest Coalition for Alternatives to Pesticides). As members of NCAP and with a good portion of our [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/local-organic-farm-tour/feed/</wfw:commentRss>
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		<title>it&#8217;s a win, win, win!</title>
		<link>http://www.foerstel.com/its-a-win-win-win/</link>
		<comments>http://www.foerstel.com/its-a-win-win-win/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 19:36:59 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[press]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1954</guid>
		<description><![CDATA[
Here&#8217;s something that really gets us excited - The first annual Good Food Awards recognizing the trifecta of good food: delicious, socially responsible, and sustainably produced.
In its inaugural year, with an organic all-star judging panel that  includes Alice Waters and Nell Newman, Good Food Awards will be given to  winners in  seven [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-a-win-win-win/feed/</wfw:commentRss>
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		<title>it&#8217;s the real thing baby</title>
		<link>http://www.foerstel.com/its-the-real-thing-baby/</link>
		<comments>http://www.foerstel.com/its-the-real-thing-baby/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:29:37 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1921</guid>
		<description><![CDATA[Stahlbush is a real farm, run by a real family, growing real(ly) good food. The ad we created for them tells the story in a way that reflects their down-to-earth style and their commitment to sustainable practices.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-the-real-thing-baby/feed/</wfw:commentRss>
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		<title>it&#8217;s spudtacular!</title>
		<link>http://www.foerstel.com/its-spudtacular/</link>
		<comments>http://www.foerstel.com/its-spudtacular/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 21:35:13 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[sleeping beauties]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1901</guid>
		<description><![CDATA[
When your product is spudtacular, your trade show booth should be too. Don Odiorne, aka, Dr. Potato, at the Idaho Potato Commission asked us to come up with a trade show booth like no other, to promote his new video series, Stunt Tater. See all of Stunt&#8217;s episodes at spudtacular.com.

]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-spudtacular/feed/</wfw:commentRss>
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		<title>you say po-TAY-to, i say po-TOT-o</title>
		<link>http://www.foerstel.com/you-say-po-tay-to-i-say-po-tot-o/</link>
		<comments>http://www.foerstel.com/you-say-po-tay-to-i-say-po-tot-o/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:22:50 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1880</guid>
		<description><![CDATA[Dan Quayle says potatoe. Oh well, it&#8217;s all good if it&#8217;s associated with the Idaho Potato Commission (IPC). Who doesn&#8217;t enjoy promoting the biggest commodity of our great state? Spudtacular.com is the latest, greatest promotion dreamed up by IPC&#8217;s VP of Foodservice, Don Odiorne (also known as Dr. Potato). Don asked us to provide some [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/you-say-po-tay-to-i-say-po-tot-o/feed/</wfw:commentRss>
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		<title>shakespeare takes the stage</title>
		<link>http://www.foerstel.com/shakespeare-takes-the-stage/</link>
		<comments>http://www.foerstel.com/shakespeare-takes-the-stage/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 23:04:57 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1767</guid>
		<description><![CDATA[The ]]></description>
		<wfw:commentRss>http://www.foerstel.com/shakespeare-takes-the-stage/feed/</wfw:commentRss>
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		<title>white wall + creative people = results</title>
		<link>http://www.foerstel.com/white-wall-creative-people-results/</link>
		<comments>http://www.foerstel.com/white-wall-creative-people-results/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:43:02 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1777</guid>
		<description><![CDATA[
The modern architecture in our building (aka large white spaces) prompted us to create some modern art of our own. Each of us took home a 16&#215;16-inch canvas and in a month we brought them back together to display who we are collectively. Ralphie, our resident cat, painted her all-black masterpiece with metallic paint, to [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/white-wall-creative-people-results/feed/</wfw:commentRss>
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		<title>it&#8217;s the h-bowl baby</title>
		<link>http://www.foerstel.com/its-the-h-bowl-baby/</link>
		<comments>http://www.foerstel.com/its-the-h-bowl-baby/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 22:01:00 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1761</guid>
		<description><![CDATA[Boise is a sports town. It&#8217;s kind of bred into Idaho folks. So, when we found out we were chosen to redesign the logo for our local Humanitarian Bowl we did a little happy dance. A great project for some equally great people.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/its-the-h-bowl-baby/feed/</wfw:commentRss>
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		<item>
		<title>for the love of facebook</title>
		<link>http://www.foerstel.com/for-the-love-of-facebook/</link>
		<comments>http://www.foerstel.com/for-the-love-of-facebook/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 18:41:31 +0000</pubDate>
		<dc:creator>marie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<category><![CDATA[press]]></category>

		<category><![CDATA[sleeping beauties]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1799</guid>
		<description><![CDATA[

Can&#8217;t get enough facebook? Pick up an Idaho Shakespeare program next time you&#8217;re at Shakespeare Under the Stars and see how creative foerstel can be (in print)!
]]></description>
		<wfw:commentRss>http://www.foerstel.com/for-the-love-of-facebook/feed/</wfw:commentRss>
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		<title>heartland mill banners</title>
		<link>http://www.foerstel.com/heartland-mill-banners/</link>
		<comments>http://www.foerstel.com/heartland-mill-banners/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 19:34:58 +0000</pubDate>
		<dc:creator>jim</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1739</guid>
		<description><![CDATA[Heartland Mill is a family-owned company that produces organic flour and other organic grain products. In 2009, they asked the Foerstel team to create a backdrop for their trade show exhibits. Now, to complement the backdrop and expand their trade show possibilities, we were asked to create two retractable banners. You might say we had [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/heartland-mill-banners/feed/</wfw:commentRss>
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		<title>fits to a tee</title>
		<link>http://www.foerstel.com/fits-to-a-tee/</link>
		<comments>http://www.foerstel.com/fits-to-a-tee/#comments</comments>
		<pubDate>Mon, 31 May 2010 17:15:12 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1743</guid>
		<description><![CDATA[
When our client, Teeccino, wanted to take their herbal coffee and make it good-to-go, we helped them with packaging for a new line of  &#8220;tee-bags&#8221; – individual Teeccino packets that are easy to keep in a purse or desk, handy for a convenient, easy single serving anytime.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/fits-to-a-tee/feed/</wfw:commentRss>
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		<title>don&#8217;t give up on green</title>
		<link>http://www.foerstel.com/dont-give-up-on-green/</link>
		<comments>http://www.foerstel.com/dont-give-up-on-green/#comments</comments>
		<pubDate>Wed, 26 May 2010 20:26:12 +0000</pubDate>
		<dc:creator>janet</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1708</guid>
		<description><![CDATA[
One of our clients recently decided to explore the possibility of packaging their products in “corn plastic”,  otherwise known as Polylactic Acid (PLA). Due to the controversy surrounding PLA our client is still debating if the product will make it to the shelf in the “corn bottle”. We decided some additional research was in order [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/dont-give-up-on-green/feed/</wfw:commentRss>
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		<title>aspen mulling spices</title>
		<link>http://www.foerstel.com/aspen-mulling-spices/</link>
		<comments>http://www.foerstel.com/aspen-mulling-spices/#comments</comments>
		<pubDate>Tue, 25 May 2010 21:24:36 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1647</guid>
		<description><![CDATA[Aspen Mulling Spices originated in 1970 as a gesture of hospitality at Wax&#38;Wicks, Aspen&#8217;s renowned gift shop. Although these spice drinks became available throughout the U.S. and the world, the packaging system was fragmented and didn&#8217;t effectively communicate the brand&#8217;s unique history and personality.
Foerstel was approached by the Aspen Mulling Company with the challenge of [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/aspen-mulling-spices/feed/</wfw:commentRss>
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		<title>buckle up</title>
		<link>http://www.foerstel.com/buckle-up/</link>
		<comments>http://www.foerstel.com/buckle-up/#comments</comments>
		<pubDate>Tue, 25 May 2010 14:37:45 +0000</pubDate>
		<dc:creator>holly</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1656</guid>
		<description><![CDATA[
Racy little sports car. Seats four. 90 mpg. Under $25,000!
An innovative, green car company, Avera Motors is launching an amazing sports car in the not-so-distant future. In the meantime, here is their teaser website to give you an idea of what lies ahead. More details to follow&#8230;
]]></description>
		<wfw:commentRss>http://www.foerstel.com/buckle-up/feed/</wfw:commentRss>
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		<title>full circle</title>
		<link>http://www.foerstel.com/full-circle/</link>
		<comments>http://www.foerstel.com/full-circle/#comments</comments>
		<pubDate>Tue, 18 May 2010 19:52:18 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1598</guid>
		<description><![CDATA[
With new biodegradable packaging from Stahlbush Island Farms, these items will now be able to go full circle - from the ground, to the ground. Plus, the debut of this revolutionary new packaging gave us the chance to update all of their packages with a bit of a refresh. Another bonus: our in-house illustrators, Claudia [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/full-circle/feed/</wfw:commentRss>
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		<title>power engineers</title>
		<link>http://www.foerstel.com/power-engineers/</link>
		<comments>http://www.foerstel.com/power-engineers/#comments</comments>
		<pubDate>Mon, 17 May 2010 12:36:29 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1625</guid>
		<description><![CDATA[
With a company as large and robust as POWER, it&#8217;s often difficult to distill down a marketing message from everything the company does and wants to communicate. For this new series of branding ads, we convinced them to simply focus on the &#8220;Look to the RAM&#8221; theme we&#8217;ve used in other ads and marketing materials. [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/power-engineers/feed/</wfw:commentRss>
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		<title>branding you can bank on</title>
		<link>http://www.foerstel.com/branding-you-can-bank-on/</link>
		<comments>http://www.foerstel.com/branding-you-can-bank-on/#comments</comments>
		<pubDate>Fri, 14 May 2010 16:48:11 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1630</guid>
		<description><![CDATA[
After a short marketing hiatus, Idaho Trust came to us ready to make some major changes in their collateral and in-branch displays; specifically a more modern look and consumer-friendly way to present a new structuring for their financial products.
Industry research and subsequent brainstorming took us in a fresh new direction that avoided the same old [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/branding-you-can-bank-on/feed/</wfw:commentRss>
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		<title>just another mocha monday</title>
		<link>http://www.foerstel.com/just-another-mocha-monday/</link>
		<comments>http://www.foerstel.com/just-another-mocha-monday/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:48:20 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1622</guid>
		<description><![CDATA[
To kick off Moxie&#8217;s new campaign, we collaborated with Donahoe Pace, our agency partner, on some Mocha Monday posters. Nowadays, with &#8220;having a case of the Mondays&#8221; reaching pandemic levels, taking the suck out of Mondays seemed like a worthwhile effort and a noble undertaking.
So we attacked, head on, with shocking images of the horrific [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/just-another-mocha-monday/feed/</wfw:commentRss>
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		<title>value priced, premium presentation</title>
		<link>http://www.foerstel.com/value-priced-premium-looking/</link>
		<comments>http://www.foerstel.com/value-priced-premium-looking/#comments</comments>
		<pubDate>Thu, 13 May 2010 20:33:37 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1604</guid>
		<description><![CDATA[
Treasure Valley Packaging proves that just because a brand is budget friendly doesn&#8217;t mean that it can&#8217;t be stylish and engaging as well. The TJ Farms Select brand beautifully covers everything from frozen fruit to salad dressings, veggies to waffles, and orange juice to French fries.
]]></description>
		<wfw:commentRss>http://www.foerstel.com/value-priced-premium-looking/feed/</wfw:commentRss>
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		<title>pedal to the metal</title>
		<link>http://www.foerstel.com/pedal-to-the-metal/</link>
		<comments>http://www.foerstel.com/pedal-to-the-metal/#comments</comments>
		<pubDate>Wed, 12 May 2010 18:11:41 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1587</guid>
		<description><![CDATA[
Closed course, eight hairpin turns in two miles, driving a precision German car as fast as possible, what&#8217;s not to like? Welcome to the Bogus Basin Bacchanalia - the only officially sanctioned hillcross event by the Porsche Club of America, sponsored locally by the Silver Sage Porsche Club. Jeff seemed like the perfect designer for [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/pedal-to-the-metal/feed/</wfw:commentRss>
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		<title>the man brunch</title>
		<link>http://www.foerstel.com/the-man-brunch/</link>
		<comments>http://www.foerstel.com/the-man-brunch/#comments</comments>
		<pubDate>Wed, 12 May 2010 17:37:07 +0000</pubDate>
		<dc:creator>linda</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[fresh]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1572</guid>
		<description><![CDATA[
As the joke goes, what is Mother&#8217;s Day without all the gifts and hoopla? Father&#8217;s Day!
But our client, Chandlers Steakhouse, is working to change all that at the Man Brunch where not only will dads get their day in the sun, but 100% of the proceeds go to benefit the Women&#8217;s &#38; Children&#8217;s Alliance. So [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-man-brunch/feed/</wfw:commentRss>
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		<title>one is a lonely yet efficient number</title>
		<link>http://www.foerstel.com/one-is-a-lonely-yet-efficient-number/</link>
		<comments>http://www.foerstel.com/one-is-a-lonely-yet-efficient-number/#comments</comments>
		<pubDate>Wed, 12 May 2010 17:19:17 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1559</guid>
		<description><![CDATA[















Here is a true example of &#8220;it&#8217;s the little things that matter.&#8221;
To truly understand the genesis of this idea, you have to first understand the large and well-used soapbox we have in our office. On any given day one to seven people can be found standing on it spouting their opinion about a current topic [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/one-is-a-lonely-yet-efficient-number/feed/</wfw:commentRss>
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		<title>now available at a location near you</title>
		<link>http://www.foerstel.com/now-available-at-a-location-near-you/</link>
		<comments>http://www.foerstel.com/now-available-at-a-location-near-you/#comments</comments>
		<pubDate>Tue, 11 May 2010 21:49:06 +0000</pubDate>
		<dc:creator>tom</dc:creator>
		
		<category><![CDATA[fresh]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1547</guid>
		<description><![CDATA[One of the thrills of being a graphic designer is seeing your work appear in a public place. Many of our clients are in the food industry, so we get to see our work every time we go to the grocery store!
That being said, we are particularly pleased to see the Simplot UpSides product at [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/now-available-at-a-location-near-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the diehards</title>
		<link>http://www.foerstel.com/the-diehards/</link>
		<comments>http://www.foerstel.com/the-diehards/#comments</comments>
		<pubDate>Tue, 11 May 2010 16:14:41 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1535</guid>
		<description><![CDATA[
You have to give these two props. Yesterday&#8211;80% chance of rain, 100% chance of soggy bottoms&#8211;and they still rode their bikes to work. Today&#8211;a repeat of yesterday&#8217;s weather, but let&#8217;s throw in 25 mph winds to make it that much more exciting. And, guess what? They still both rode in to work again. Linda and [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/the-diehards/feed/</wfw:commentRss>
		</item>
		<item>
		<title>sticking it to may in motion</title>
		<link>http://www.foerstel.com/sticking-it-to-may-in-motion/</link>
		<comments>http://www.foerstel.com/sticking-it-to-may-in-motion/#comments</comments>
		<pubDate>Mon, 10 May 2010 21:11:22 +0000</pubDate>
		<dc:creator>debbie</dc:creator>
		
		<category><![CDATA[causes]]></category>

		<category><![CDATA[people + place]]></category>

		<guid isPermaLink="false">http://www.foerstel.com/?p=1518</guid>
		<description><![CDATA[
Everyone loves stickers, right? Remember the really important ones as a kid? A gold star for a job well done, a Scooby Doo for a brave visit to the doctor&#8217;s office - cherished prizes of accomplishment. Here at Foerstel we cater to our inner children and our May in Motion participation screamed for stickers-a-plenty. We [...]]]></description>
		<wfw:commentRss>http://www.foerstel.com/sticking-it-to-may-in-motion/feed/</wfw:commentRss>
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