king arthur flour
Sometimes we put a great deal of thought and creativity into either pitching work or executing a concept, and it never ends up seeing the light of day. These gems, or “sleeping beauties”, hold a special place with us. We hope you enjoy them too!
We pitched this Vermont-based baking company with a multi-faceted campaign of innovative, thoughtful and well-executed concepts. We created everything from a refreshed brand identity, consumer ads and packaging, to an educational tour bus, product catalog, web redesign and a trade show booth. The objective was to create a campaign to launch a new product. We went a step further and recommended a whole new category of products: Special Request - Gluten-Free, DHA-added, low-fat, and Sugar-Free baking products and mixes.
In the end, the client chose to work with an east-coast firm, and we went back home with a portfolio with beautiful work!
Above is the logo evolution that takes into consideration the great deal of equity that already exists within their brand. Click “more” for a sampling of what we presented.
Tradeshow booth, magazine spread, one-page magazine ads, catalog redesign and interior spread, and consumer website:
