mainstream mamma

january 13th, 2014 | posted by megan | press

mc

Last week the leader in beverage industry news, BEVNET, featured a video interview on our client Mamma Chia! They caught up with Mamma Chia’s CEO, Janie Hoffman and chatted about the successfulness of the brand and how going mainstream has increased sales. We love seeing our clients’ products grow and of course seeing our package designs in so many new markets!

In a recent interview, Hoffman explained that sales of Mamma Chia drinks have “doubled, if not tripled, with going into mainstream,” in large part due to rapidly growing awareness of chia — and its nutritional content — among mainstream consumers, and noted that the rapid and positive trajectory of the brand has given it the ability to innovate and take a leadership position in the world of chia.

Watch the video and read the article in its entirety over on BEVNET.

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