Big Idaho Potato
75 years of championing the biggest name in potatoes called for an equally big promotion for the Idaho Potato Commission’s diamond anniversary. Inspired by vintage postcards, we brought the larger-than-life potato concept into reality for this special occasion. The intent was to run the campaign for just the anniversary year, however, the Truck got bigger (pun intended) than we had ever imagined and became a part of pop culture. With an adoring public and increased demand for appearances, the Big Idaho Potato Truck has been on the road for 5 years and looks like it will keep on trucking.