We could write a bunch of stuff to give you a believable background story for the how and why this wine was named, and the label was designed. But oftentimes these days the creative direction for a wine label is to develop a name and label that will stand out on the shelf and intrigue the consumer. Any relationship to the wine itself is secondary or sometimes even irrelevant.
Which means we have total creative freedom to just have fun, and do something cool and groovy. And that’s exactly what we did for this project.