Natural Brew

Natural Brew is a line of organic soft drink beverages made in small batches, with a brewing process that creates a delightfully enhanced flavor profile. As you can see, the original package was designed to appeal to a male target audience and evoke an old-world style of brewing.

Our client wanted to update the design while creating an image that would appeal to both male and female consumers. The resulting elegant and tasty-looking redesign is part of our work for the organic products in the Smucker’s Quality Beverages portfolio.

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