united dairymen of idaho
april 7th, 2009 | posted by mark | sleeping beauties
As a rule we won’t do spec work. But every once in a while an opportunity comes along that makes us break the rules. We were invited by one of our strategic partners, Donahoe Pace, to be a part of the team to pitch the United Dairymen of Idaho. The client asked for one campaign, and we gave them three! We felt that the demographics for milk, cheese, and yogurt each deserved a targeted message rather than a blanket approach. We would have loved to work with United Dairymen of Idaho, but have no regrets about the ideas we presented.
Tags: sleeping beauties
